Senior Product Manager at WPP

India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, TechnologyIndustries

Requirements

10+ years of product management experience, with a significant focus on data-centric products such as data warehousing, data platforms, ETL/ELT pipelines, or business intelligence/analytics
Strong understanding of modern data architecture, including data lakes, data warehouses (e.g., Snowflake, BigQuery), data modeling concepts, and ETL/ELT processes
Proven ability to work with data and an understanding of how data is used to power analytics, reporting, and machine learning models
Extensive experience working in an Agile/Scrum environment

Responsibilities

Define, own, and communicate the product vision, strategy, and roadmap for the Digital Pulse data platform, ensuring alignment with the goals of the Customer Success tribe and the wider organization
Collaborate with stakeholder squads (like Value Measurement, Customer Insights, and Survey Sense) to gather requirements. Translate these needs into a prioritized product backlog with clear user stories and acceptance criteria for the engineering team
Oversee the end-to-end process for the data platform, including the design of data integration from various sources, the ETL/transformation process, and storage in our cloud data warehouse (e.g., Snowflake)
Ensure the data is modeled and structured effectively to be consumed by visualization platforms (like Power BI or Tableau) and other analytics services, enabling self-service insights for our stakeholders
Lead and collaborate with a dedicated team of Data Architects, Data Engineers, Business Analysts, and QA professionals to execute the product roadmap and deliver a reliable, scalable data platform
Partner with the Data Architect to champion data quality, integrity, and governance standards across the platform, ensuring our data is accurate and trustworthy
Serve as the primary point of contact for the Digital Pulse squad. Proactively communicate progress, timelines, and risks to stakeholders and leadership

Skills

Product Management

Data Platforms

Data Modeling

Data Transformation

Analytics

AI Insights

Product Roadmap

Data Ingestion

Data Processing

Data Storage

WPP

Global marketing and communications services provider

About WPP

WPP operates in the marketing and communications industry, providing a variety of services such as branding, digital marketing, media planning, market research, public relations, and business transformation. Their approach integrates creativity with data and technology, helping clients build strong brands and engage effectively with their audiences. WPP stands out from competitors by focusing on innovation and sustainability, participating in global initiatives like the United Nations Climate Change Conference, and producing thought leadership content like the Atticus Journal. The company's goal is to be a strategic partner for businesses, aiding them in navigating the complexities of modern marketing and achieving their objectives.

London, United KingdomHeadquarters

2015Year Founded

IPOCompany Stage

Consulting, Social ImpactIndustries

10,001+Employees

Risks

Increased competition from Publicis, gaining market share and outperforming WPP in certain areas.

Potential over-reliance on strategic partnerships may limit WPP's flexibility and independence.

Challenges in effectively integrating AI into operations indicate potential gaps in current capabilities.

Differentiation

WPP excels in creative transformation, combining creativity with data and technology.

The company is a leader in sustainability, participating in global initiatives like the UN Climate Change Conference.

WPP's strategic partnerships, such as with Universal Music Group, enhance its unique market offerings.

Upsides

Increased focus on AI-driven marketing solutions enhances WPP's service offerings and client engagement.

Strategic partnerships with music industry leaders provide unique marketing opportunities and vast music access.

Winning the 'Omnichannel Excellence Award' highlights GroupM's leadership in integrated marketing solutions.

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