Later

Senior Product Manager

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media, Influencer Marketing, SaaS SoftwareIndustries

Requirements

The ideal candidate possesses a strong technical aptitude, experience delivering modern software platforms utilizing continuous integration, feature flags, and agile methodologies, and a deep comfort working with engineering, data science, and infrastructure teams. Prior experience building large-scale SaaS products is essential, along with a demonstrated ability to work with distributed teams and communicate clearly asynchronously.

Responsibilities

As a Senior Product Manager, you will define and communicate a compelling product vision and roadmap for Marketer 2.0, ensuring alignment with Mavely’s mission and technological stack. You will lead cross-functional squads through the entire software lifecycle, breaking down complex problems into milestones and technical requirements. Additionally, you will work closely with engineers and architects to make architectural trade-offs, define service boundaries, and ship resilient, scalable systems, while driving the integration of LLMs, ML pipelines, and real-time analytics to power AI Co-Pilot features and campaign recommendations. You will also be responsible for defining KPIs, monitoring telemetry, running A/B tests, prioritizing experimentation, and becoming the subject matter expert on influencer marketing workflows and campaign measurement.

Skills

Data
AI integration
User-centric design
Product strategy
SaaS platform development
Influencer marketing
B2B SaaS
Software development

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Key Metrics

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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