Senior Product Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, AdTechIndustries

Requirements

The ideal candidate will possess over 7 years of Product Management experience in the advertising industry or a related field, demonstrating an analytic or technical background with a proven ability to operate in high-scale data environments. Experience in a fast-paced agile development setting is required, along with a track record of delivering high-impact product functionality. A strong understanding of ad quality, data, and user privacy issues is essential, as is experience in advertising technology with a comprehensive view of publisher to advertiser client needs. Previous experience with external partner management and fulfilling contractual agreements is also necessary.

Responsibilities

The Senior Product Manager will own the product development roadmap for OpenX’s ad exchange data features, managing products throughout their lifecycle. This role involves defining experiments to validate proof-of-concepts for business problem solutions, establishing metrics to measure effectiveness and drive improvements, and building relationships with clients, stakeholders, and other teams. Responsibilities include building consensus, driving execution, staying updated on market trends to identify improvement opportunities and incorporate new features, providing source data for product marketing communications, preparing product plans, reports, and analyses for management, and maintaining the product and market knowledge base, including contributing to training materials.

Skills

Product Management

Product Backlog

KPI Tracking

Product Development Lifecycle

Stakeholder Management

Market Trends

Ad Exchange

Data Features

Experiment Design

Metrics Establishment

Client Relationship Building

Consensus Building

Execution Driving

OpenX

Programmatic advertising platform for digital inventory

About OpenX

OpenX operates a programmatic advertising platform that enables the real-time buying and selling of digital ad inventory. The platform connects publishers, advertisers, and app developers, allowing advertisers to bid on ad space as it becomes available. This process helps publishers maximize their revenue while ensuring that advertisers can effectively reach their desired audiences. OpenX generates revenue through transaction fees on ad placements and offers additional services like advanced analytics and audience targeting. What sets OpenX apart from its competitors is its focus on maintaining high marketplace quality and transparency, using data and technology to prevent ad fraud and enhance ad performance. The platform supports various ad formats, including display, video, and mobile, to meet the changing demands of the digital advertising landscape.

Pasadena, CaliforniaHeadquarters

2007Year Founded

$73.4MTotal Funding

SERIES_ECompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Senior Product Manager

Requirements

Responsibilities

Skills

OpenX

About OpenX

Benefits

Professional Development Budget

Risks

Privacy regulations like CCPA and GDPR challenge OpenX's data management.

Ad-blocking technologies may reduce OpenX's ad targeting effectiveness.

The deprecation of third-party cookies threatens OpenX's ad targeting methods.

Differentiation

OpenX offers a unique partnership with Givsly for purpose-driven marketing solutions.

The company is a leader in cookieless advertising, leveraging Google's Privacy Sandbox.

OpenX provides seamless cross-channel ad experiences across web, app, and CTV.

Upsides

OpenX's expertise in CTV advertising aligns with the growing CTV ad spend.

The partnership with Givsly enhances OpenX's appeal in sustainable advertising.

OpenX's advanced analytics benefit from AI integration in ad targeting.