Senior Product Manager

Employment Type: Full-time

Position Overview

Appcues is seeking a Senior Product Manager to play a pivotal role in shaping the future of our platform. This role is focused on driving real, measurable impact for our customers and business by defining strategy, leading cross-functional execution, and launching innovative solutions. As the product leader for a critical area, you will help customers create powerful, in-app experiences that accelerate user activation and retention. You will work across product, engineering, design, marketing, and customer success to bring new capabilities to life and scale adoption. This is a high-impact role for someone who thrives at the intersection of product vision, user empathy, and commercial strategy.

What You’ll Do

• Own the end-to-end product lifecycle for core areas of our platform, from customer discovery and roadmap definition, to go-to-market strategy, delivery, and iteration.
• Work closely with design, engineering, and go-to-market teams to bring new features to life that are intuitive, impactful, and scalable.
• Lead customer discovery efforts to deeply understand user needs, pain points, and goals.
• Collaborate with internal teams to support product-led growth, adoption, and retention strategies.
• Prioritize opportunities and define clear problem statements, success metrics, and hypotheses to guide decision-making.
• Monitor financial metrics, product usage data, and feedback to continuously improve the user experience and drive business and customer outcomes.
• Represent the voice of the customer and advocate for high-quality, user-centered product development.

What You Bring

• 5+ years of experience in product management for SaaS or software products.
• Strong product sense and a track record of delivering features that drive real customer value.
• Comfort with ambiguity and ability to move quickly in a fast-paced, evolving environment.
• Solid understanding of user experience design, experimentation, and agile delivery.
• Excellent collaboration, communication, and stakeholder management skills.
• Experience with product analytics and customer feedback tools (e.g., Amplitude, Mixpanel, FullStory, Hotjar, Pendo, etc.).
• Bonus: Experience with platforms that support onboarding, engagement, or growth-focused features.

About Appcues

Appcues has reignited its company strategy and leadership, investing in innovation that will reshape how customer experiences are delivered and measured. Our mission is to deliver experiences that drive growth. We have new energy, a refined vision, a strong foundation, and a bold road ahead. If this excites you, let’s talk!

Compensation & Benefits

• Salary Range: $140,000 - $170,000 a year (for US-based candidates)
• Appcues uses a market-data driven approach to setting compensation ranges, utilizing data provided by third-party organizations. This range is competitive nationwide and is based on the Greater Boston area data, regardless of employee location within the US.
• This range represents salary-based compensation and does not include our equity package (stock options), 401k match, or other benefits.
• Other Benefits: Office setup budget, tech budget, training and education budget, and co-working space reimbursements.
• Note: For non-US based candidates, Appcues adjusts salary ranges based on the cost of labor in each market.

Application Instructions

(No specific application instructions were provided in the original text.)