Appcues

No-code platform for in-app user engagement

Boston, Massachusetts, United States

About Appcues

Appcues creates personalized in-app experiences to enhance user engagement and product adoption for software applications. Its main product is a no-code platform that allows businesses to design and implement user onboarding flows, surveys, announcements, and checklists without needing to write code. This platform helps companies guide new users through their software, ensuring they understand and effectively use key features, which in turn boosts user activation rates. What sets Appcues apart from its competitors is its focus on providing a user-friendly, no-code solution that caters to a wide range of clients, from small startups to large enterprises. This flexibility allows businesses of all sizes to improve their user engagement strategies without requiring extensive technical resources. The goal of Appcues is to help businesses increase user retention and product adoption by making it easier for them to create tailored in-app experiences that resonate with their users.

Boston, MassachusettsHeadquarters
2013Year Founded
$44.6MTotal Funding
DEBTCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees

Benefits

Health, dental, & vision plan
401k
Family leave policy
Home office & tech budget
Co-working space, on us
Equity offerings
Flexible vacation

Risks

Emerging no-code platforms could dilute Appcues' market share.
Rapid AI advancements may outpace Appcues' current user experience offerings.
Reliance on venture debt may pressure Appcues for quick financial returns.

Differentiation

Appcues offers a no-code platform for user onboarding, unique in the SaaS market.
The platform empowers non-technical teams to create in-app experiences without developer help.
Appcues' integration with Salesforce enhances product-led growth strategies for businesses.

Upsides

Appcues' $32.1M Series B funding supports global expansion and product innovation.
Recognition as a leader in mobile app optimization strengthens Appcues' market position.
The launch of Appcues Mobile taps into the growing mobile user engagement market.

Funding

Total raised$44.55 M
Latest valuation$160.50 M
StageDEBT