Senior Product Analyst, Customer Growth at Zola

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, FintechIndustries

Requirements

Some experience in a challenging, fast-paced environment (e.g. start-up, banking, consulting)
Analytical with excellent attention to detail
Quantitative skills (quant)

Responsibilities

Generate key insights from data and use them to drive growth across owned (in-product, existing customer base), earned (referrals, SEO), and paid (digital marketing) channels
Help build valuation models to predict customer lifetime value
Analyse the marketing funnel, impact of marketing changes on acquisition rates and customer quality, and maximize return on marketing investments, focusing on proving incrementality
Support building and implementing a plan to integrate AI into marketing strategy for content generation, data analysis, and delivering optimal deals to the right customers at the right time
Create and drive strategies to transition single-product customers to multi-product engagement and advocacy
Work with marketing and developer teams to support paid/digital marketing strategy
Problem-solve with software engineers, product designers, and operational teams to build optimal customer experiences
Collaborate with Compliance, Brand, Finance, and other stakeholders to assess feasibility and implications of initiatives
Work on growth initiatives: monitor key metrics, identify improvement opportunities, and propose solutions
Work on technical initiatives: build understanding of systems and key integrations with other teams

Skills

Data Analysis

Product Analytics

Customer Analytics

Data Storytelling

Stakeholder Communication

Business Insights

Zola

Online wedding planning and registry platform

About Zola

Zola.com is an online platform designed for couples planning their weddings. It offers a variety of services including customizable wedding invitations, venue and vendor recommendations, and a gift registry that allows couples to manage gifts, experiences, and cash funds all in one place. The platform simplifies the wedding planning process by providing tools for managing guest lists, tracking RSVPs, and meal selections. Zola stands out from competitors by allowing couples to exchange gifts for credit before they are shipped, enhancing the gift-giving experience. The company generates revenue through commissions from vendors and venues booked through its platform, as well as from the sale of wedding-related products. Zola's goal is to provide a seamless and user-friendly experience for engaged couples, making wedding planning easier and more organized.

New York City, New YorkHeadquarters

2013Year Founded

$164.6MTotal Funding

SERIES_DCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Hybrid Work Options

Flexible Work Hours

Risks

Emerging platforms offering similar services at lower costs threaten Zola's market share.

Economic downturns may reduce spending on weddings, impacting Zola's revenue.

Expansion into baby registries may dilute Zola's brand focus on weddings.

Differentiation

Zola offers a unique AI tool to balance wedding planning decisions.

Zola's comprehensive platform includes customizable invitations and vendor recommendations.

Zola's guest list management tool streamlines RSVP tracking and meal selections.

Upsides

Zola's AI tool aligns with the trend of integrating AI in wedding planning.

The rise of micro-weddings creates demand for Zola's tailored services.

Zola's digital marketing can leverage increased social media use for wedding planning.

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