Senior Performance Marketing Manager at Jagex

Cambridge, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Digital MarketingIndustries

Requirements

5+ years of experience in performance marketing with proven success in gaming
Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs
Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement, and brand awareness
Results focused, with demonstrable success of driving product growth at scale through paid media campaigns
Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics
Strong problem-solving skills and the ability to interpret complex data into clear, actionable insights
Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs
Excellent communication skills and experience collaborating across teams on both technical and creative projects
Highly adaptable, thriving in a rapidly evolving digital marketing landscape
A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges
Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability

Responsibilities

Lead on RuneScape: Dragonwilds marketing strategy from early access through to full launch
Plan, execute, and manage paid campaigns across multiple channels
Own branding and strategic beat campaign strategy across all Jagex titles, ensuring consistency with overall marketing and creative strategy
Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance
Lead the paid influencer marketing strategy, collaborating closely with the Community team to align organic and paid strategy
Oversee budget management, optimising media spend across channels to meet revenue targets and ensure cost efficiency
Define and implement geo-expansion strategies, identifying new markets and scaling performance in key regions
Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement
Shape our social growth strategy with our Community team
Collaborate with our Partnership & Merchandising team on marketing campaigns
Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy
Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders

Skills

Performance Marketing

Paid Media

Influencer Marketing

Audience Segmentation

Budget Management

Geo-Expansion

A/B Testing

Campaign Optimization

Digital Marketing Strategy

Attribution Platforms

User Acquisition

Re-engagement

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters

2001Year Founded

BUYOUTCompany Stage

Social Impact, GamingIndustries

501-1,000Employees

Risks

New survival game development may divert resources from existing projects.

Macarthur Fortune Holding acquisition could lead to strategic shifts alienating players.

Focus on non-Runescape projects might impact RuneScape's quality and support.

Differentiation

Jagex specializes in 'living games' that evolve with continuous updates.

RuneScape, Jagex's flagship game, has a large and dedicated player base.

Jagex emphasizes community engagement and player feedback for game improvements.

Upsides

Increased interest in survival games benefits Jagex's new RuneScape universe game.

Unreal Engine 5 use aligns with trends for high-fidelity graphics and player retention.

Macarthur Fortune Holding acquisition provides resources for expansion and innovation.

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