[Remote] Senior Performance Marketing Manager at Fictiv

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Manufacturing, Supply Chain, Aerospace, Robotics, Automotive, Climate TechIndustries

Requirements

Deep expertise in performance media, experimentation, and data-driven optimization
Full-funnel digital marketing experience with paid acquisition end-to-end (strategy, execution, reporting, iteration)
Experience managing paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
Ability to optimize funnels through targeting, creative testing, bidding strategies, audiences, user journeys, and landing pages
Strong collaboration skills with RevOps, sales, product marketing, design, and engineering teams
Proficiency in attribution, reporting, automations, and delivering insights/recommendations
Capability to hit KPIs like lead volume, CPA <$650, engagement lifts, and pipeline contribution

Responsibilities

Own the strategy, performance, and management of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
Optimize the funnel by improving conversion rates from impression to opportunity via targeting, creative testing, bidding strategies, audiences, user journeys, and landing page experiences
Partner with RevOps for accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
Measure and report clear insights and recommendations weekly to inform budget allocation, creative strategy, and cross-channel efficiency
Collaborate cross-functionally with product marketing, sales, site, and customer journey teams to align messaging/targeting, optimize user journeys, and improve lead volumes/unit economics
Demonstrate ownership of digital performance media, hit volume/unit-cost KPIs, deliver exec-facing reporting, and create a Performance Media plan (90 days)
Deliver 200+ high-intent leads per month at competitive CPA and expand upper-funnel channels (6 months)
Achieve full-funnel media impact with integrated paid ads, messaging, and nurture flows contributing to pipeline (9 months)
Drive +30% increase in monthly qualified lead volume/cost-per-qualified-lead within 12 months, maintain CPA <$650, deliver 20% engagement lift, and surface 3+ insights per quarter

Skills

Performance Marketing

Paid Media

Paid Acquisition

Digital Marketing

Media Strategy

Experimentation

Data-Driven Optimization

Reporting

RevOps

Google Ads

Meta Ads

LinkedIn Ads

Fictiv

Digital platform for custom parts sourcing

About Fictiv

Fictiv simplifies the sourcing of custom-manufactured parts for businesses across various industries, such as automotive and robotics. The platform connects clients with a global network of vetted manufacturing partners, allowing for low-volume production without the need for expensive tooling. Clients can receive instant quotes, have their parts analyzed for manufacturability, and get real-time updates on production status. Additionally, Fictiv offers consultation services where technical experts provide design optimization advice through chat or video calls. This approach makes Fictiv stand out from competitors by streamlining the custom parts procurement process and reducing supply chain risks.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$187.7MTotal Funding

SERIES_ECompany Stage

Consulting, Industrial & ManufacturingIndustries

201-500Employees

Benefits

Free catered lunch, snacks, and drinks

Learning and development stipend

Paid parental leave

Equity options

Wellness stipend

Paid volunteer days

Risks

New tariffs on imports could increase costs and disrupt Fictiv's supply chain.

Soft robotics market growth may intensify competition in custom parts manufacturing.

Expansion into Mexico may face challenges from regional political and economic instability.

Differentiation

Fictiv's OS streamlines custom manufacturing from quote to delivery efficiently.

Global network allows Fictiv to offer low-volume manufacturing without expensive tooling.

Fictiv's AI-powered platform provides instant quotes and manufacturability analysis.

Upsides

Expansion into Mexico enhances supply chain resilience and competitive pricing.

Integration of Carbon DLS technology boosts high-performance additive manufacturing capabilities.

Growing demand for low-volume custom manufacturing solutions benefits Fictiv's business model.

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