Senior Performance Manager at Zynga

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

Proven track record of working as a Liveops Manager in a game with a strong liveops cadence
Worked in a volatile and fast-paced environment and not afraid to adapt to changes
Good communication skills and experience aligning with stakeholders

Responsibilities

Create the Live-ops vision, develop and execute daily/weekly promotional plans that includes campaign design, creative development of all communication channels, operational launch of the campaign, QA at launch, monitoring and analyzing its results and reacting accordingly
Analyze current monetization strategy including pricing, segmentation, what value we give to users and define the right strategy for the game
Frame hypotheses, design A/B tests and translate insights into high-impact product decisions, going from idea to live experiments
Monitor and analyze key metrics (average revenue per user, conversion, funnel, churn) to drive continuous improvement
Develop best practices to drive operational excellence in a live-ops team
Coordinate with features team to ensure live-ops needs are communicated and planned while new features are being developed

Skills

Key technologies and capabilities for this role

LiveOpsMonetization StrategyCampaign DesignA/B TestingData AnalysisPricing StrategyUser SegmentationKey MetricsARPUConversion RateFunnel AnalysisChurn AnalysisQA

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position offers a hybrid working model, requiring you to come to the Barcelona office at least 2 days per week.

What benefits are offered for this position?

Benefits include 25 days of annual leave plus public holidays, private medical insurance for you and your family, disability and life insurance, choice of latest iOS or Android device, free language lessons in English, Spanish, and Catalan, and Spotify Premium.

What experience is required for this Senior Performance Manager role?

A proven track record as a Liveops Manager in a game with a strong liveops cadence is required, along with experience in a volatile and fast-paced environment.

What skills are needed to succeed in this position?

Good communication skills and experience aligning with stakeholders are essential, in addition to the ability to analyze metrics, design A/B tests, and develop Liveops strategies.

What makes a strong candidate for this role?

Candidates with a proven track record as a Liveops Manager in fast-paced games, strong analytical skills for metrics and A/B testing, and good communication for stakeholder alignment stand out.

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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