Senior Partner Marketing Manager at Backbase

Amsterdam, North Holland, Netherlands

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

5+ years of experience in alliance marketing/partner marketing
Excellent English speaking, writing, and presentation skills
Ability to persuade, inspire, and motivate others
Strong understanding of Backbase values in the context of Enterprise (SaaS) selling
Bachelor’s Degree in Digital Marketing, Account-Based Marketing, Analytics, Agile way of working, or Project Management (Masters preferred)
Experience in product marketing, brand marketing, and growth marketing functions
Experience with Account-based Marketing (ABM) practices (ITSMA certification is a plus)
2+ years of track record working with major Cloud providers (Azure, AWS, GCP, Oracle Cloud) is a plus

Responsibilities

Cultivate, maintain, and build upon excellent partner relationships
Lead global Account-based marketing campaigns (campaign-in-a-box)
Support field marketing teams on adoption and scaling up integrated campaigns in the region
Define and drive joint Go-to-market strategy and campaign executions across all regions
Set up funnel metrics and diligently track and report end-to-end campaign performance (in collaboration with the growth team)
Actively build and manage relationships with global ecosystem partners to ensure we are grasping and expanding growth initiatives
Secure partner commitments (including funding, content, joint events, etc.) to support strategic initiatives
Manage the global campaign budget & MDF allocation
Become the “Subject Matter Expert” in the Backbase partner ecosystem (at both product and customer level)

Skills

Account-Based Marketing

ABM

Demand Generation

Partner Marketing

Alliance Marketing

Go-to-Market Strategy

Microsoft Azure

SaaS

Agile

Project Management

Analytics

AWS

GCP

Oracle Cloud

Backbase

Engagement banking platform for digital transformation

About Backbase

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations by replacing outdated IT systems. The platform allows banks to enhance customer journeys and eliminate operational silos, empowering both customers and employees. Backbase stands out by providing out-of-the-box web and mobile solutions, along with Model Bank accelerators that simplify digital transformation. The company generates revenue through platform usage fees, comprehensive documentation, and training, while also enabling banks to create unique features with their open APIs and SDK.

Amsterdam, NetherlandsHeadquarters

2003Year Founded

$128.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Risks

Emerging regulations like the EU AI Act may increase compliance costs for Backbase.

Competition from other fintech companies could erode Backbase's market share.

Integration challenges with TD Bank may arise if customer expectations are not met.

Differentiation

Backbase's platform offers seamless integration with any back-end system for banks.

The company provides out-of-the-box web and mobile journeys for digital transformation.

Backbase's Model Bank accelerators embody industry best practices for rapid implementation.

Upsides

Partnership with TD Bank enhances digital experiences for over two million cardholders.

Collaboration with Seven expands Backbase's influence in Africa and the Middle East.

Increased AI adoption in banking offers Backbase opportunities to enhance platform capabilities.

Land your dream remote job 3x faster with AI

Try Jobo Free