Senior Partner Marketing Manager at Lightspeed Commerce

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Commerce, SaaSIndustries

Requirements

6-10+ years in partner marketing, channel marketing, GTM partnerships, or ecosystem growth (SaaS preferred)
Skilled in messaging, campaign planning, stakeholder alignment, and partner enablement
Comfortable working cross-functionally with Sales, Product, and Marketing
Analytical with strong ownership and program-building instincts
Thrives in environments with high autonomy and evolving partner ecosystems

Responsibilities

Develop and implement annual and quarterly partner marketing roadmaps to support growth of our partnerships ecosystem
Oversee the creation of compelling and engaging content for acquisition and co-marketing campaigns, including copywriting, visual assets, and multimedia content, tailored to specific audience segments and channels
Utilize marketing automation tools and technology platforms to streamline campaign execution, track performance metrics, and optimize marketing initiatives for maximum impact
Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership
Identify, recruit, and onboard new distribution partners (VARs, agencies, consultants, associations, integrators) through various marketing tactics and channels
Develop joint marketing programs that help partners bring Lightspeed into their networks
Create enablement materials (pitch decks, playbooks, messaging guides) that help partners represent our value effectively
Manage quarterly performance goals and partner pipeline targets
Work with our product marketing team to define partner positioning and shared value propositions
Launch co-marketing campaigns for new integrations, features, and product releases
Coordinate case studies, webinars, and marketplace listings
Measure usage, adoption, and shared pipeline growth with our product/integration partner team
Build repeatable partner campaign frameworks (co-branded email, paid programs, events)
Provide reporting and insights to inform partnership prioritization and tiering
Support partner events, sponsorships, and co-selling motions with our Sales and broader GTM teams
Maintain and improve internal partner knowledge bases and enablement resources

Skills

Key technologies and capabilities for this role

Partner MarketingChannel MarketingCo-Marketing CampaignsMarketing AutomationContent CreationCampaign ROI AnalysisPerformance ReportingPartner EnablementPitch DecksPlaybooksMarketing StrategyRoadmap Planning

Questions & Answers

Common questions about this position

What experience is required for the Senior Partner Marketing Manager role?

You need 6-10+ years in partner marketing, channel marketing, GTM partnerships, or ecosystem growth, with SaaS experience preferred.

What is the salary range for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the main responsibilities in this role?

The role involves developing partner marketing roadmaps, overseeing content creation for campaigns, recruiting distribution partners, supporting product/integration partners with co-marketing, and providing internal team support with frameworks and insights.

What makes a strong candidate for this position?

A strong candidate has 6-10+ years in partner or channel marketing, preferably in SaaS, with skills in strategy, campaign planning, partner recruitment, content creation, and performance reporting.

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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