Senior, Nike Stores Retail Marketing Pacific at Nike

Melbourne, Victoria, Australia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Marketing, Fashion, SportswearIndustries

Requirements

Minimum 3 - 5 years of experience in retail marketing and/or brand marketing, visual merchandising, or similar experience
Bachelor’s degree in Marketing, Visual Merchandising or related field
High interest or background in sport, youth culture, sneakers, fashion and streetwear
Strong organisational and project management skills, with proven ability to juggle between the detail and big picture, while managing multiple and competing projects and priorities
Strong knowledge and interest in retail trends and innovations
Highly motivated creative individual who is passionate about retail and brand storytelling
Driven and a doer, with a sharp eye for detail, and thrives in dynamic, ever-evolving environment
Passionate about sport, culture, and retail, and understands the power of brand storytelling and consumer connection through stores

Responsibilities

Lead the briefing, planning and execution of in-store marketing campaigns each season, bringing seasonal and evergreen stories to life across the Nike Direct fleet, focused on NSP (Nike Stores Partnered)
Partner and support the development of seasonal and non-seasonal marketing plans for NSP stores, across the different tiers of stores, partnering closely with the Nike Direct account team
Program and execute seasonal concept map campaign stories across the NSP fleet, partnering with brand marketing to elevate the consumer journey and traffic driving opportunities to support the storytelling
Partner with VMS to plan and execute seasonal in-store signage and graphics
Contribute to the creation of in-store signage for always-on products/collections, promotions and sale events, based on the Nike brand playbook
Collaborate with Nike Direct digital team to execute cross-channel projects and seasonal storytelling where possible
Support the execution of retail marketing stories for new store openings

Skills

Key technologies and capabilities for this role

retail marketingbrand marketingvisual merchandisingproject managementbrand storytellingconsumer journeyretail trendsmarketing campaignsstakeholder collaborationorganizational skills

Questions & Answers

Common questions about this position

What experience is required for this Senior Nike Stores Retail Marketing role?

Minimum 3-5 years of experience in retail marketing and/or brand marketing, visual merchandising, or similar experience is required, along with a Bachelor’s degree in Marketing, Visual Merchandising or related field.

What key skills are needed for this position?

Strong organisational and project management skills are essential, with the ability to juggle details and the big picture while managing multiple projects. A strong knowledge and interest in retail trends and innovations is also required.

Who will I be working with in this role?

You'll work within the Nike Direct Retail Brand Marketing Pacific team, reporting to the Senior Manager Nike Direct Retail Brand/Experience, collaborating with Visual Merchandising & Styling, Retail Marketing, Brand Management, Digital Marketing, Nike Direct Stores, and teams across APLA, plus external partners like Nike Store Partner team and agencies.

What is the work arrangement or location for this job?

This information is not specified in the job description.

What kind of person is Nike looking for in this role?

Nike seeks a highly motivated creative individual passionate about retail, brand storytelling, sport, culture, sneakers, fashion, and streetwear, who is driven, detail-oriented, and thrives in a dynamic environment.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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