Senior Member Marketing Manager

Position Overview

• Location Type: Remote (ideal candidate located in NYC)
• Job Type: Full-time
• Salary: $119,000 - $140,000 (depending on skills and experience)

Parsley Health is seeking a creative, detail-oriented Senior Member Marketing Manager to lead the entire member journey, from onboarding and engagement to reactivation and referrals. This role will own all organic, lifecycle-driven channels, including email/SMS flows, social media, newsletters, ambassador programs, and loyalty campaigns. The goal is to ensure a smooth end-to-end member experience, focusing on member retention, reactivation, and satisfaction.

About Parsley Health

Parsley Health is a digital health company dedicated to transforming health through the world's best possible medicine. It is the nation's largest healthcare company focused on helping individuals with chronic conditions find relief through root cause resolution medicine. Their work is driven by member journeys and focused on impact and results.

Responsibilities

• Lead lifecycle marketing strategy across email, SMS, CRM, and push notifications.
• Own the creative and execution of onboarding, engagement, and winback flows.
• Manage social media strategy and content across various platforms.
• Lead the creative team in developing high-performing, member-facing assets.
• Lead ambassador, referral, and loyalty programs.
• Develop dashboards and reporting to monitor member retention, engagement, and Net Promoter Score (NPS).
• Partner closely with Product and Sales/Member Experience (MX) teams to enhance the member experience.
• Write and manage member newsletters, announcements, and promotions.
• Champion the voice of the member in all messaging touchpoints.

Requirements

• 5-10 years of experience in lifecycle marketing, CRM, or member engagement roles.
• Fluency in Iterable or similar lifecycle marketing platforms.
• Strong analytical skills to track metrics, identify drop-offs, and conduct experiments for improvement.
• Creative thinking ability, with skills in writing compelling member copy and social posts, and the ability to lead others in this capacity.
• Experience running successful social or ambassador programs with demonstrated engagement results.
• Comfort working cross-functionally with product, design, and support teams.
• Enthusiasm for improving retention, reducing churn, and driving referrals.
• Deep passion for root-cause healthcare and empowering individuals to stay well.
• Familiarity with MacBook, Google Suite, Slack, and Zoom.

Benefits and Compensation

• Equity Stake
• 401(k) with Employer Matching
• Remote-first work environment with the option to work from centers in NYC or LA.
• Complimentary Parsley Health Complete Care membership.
• Subsidized Medical, Dental, and Vision insurance plan options.
• Generous paid time off (4+ weeks).
• Annual professional development stipend.
• Annual wellness stipend.

Application Instructions

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