Senior Lifecycle Marketing Manager
Modern HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Digital Health, Health & WellnessIndustries
Requirements
Candidates should have 5-10 years of experience in lifecycle marketing, CRM, or member engagement roles, fluency in Iterable (or similar lifecycle platforms), strong analytical chops to track metrics and experiment to improve, and a creative mindset for writing compelling member copy and social posts. Experience running social or ambassador programs with real engagement results, comfort working cross-functionally with product, design, and support teams, and a passion for root-cause healthcare and member empowerment are also required. Familiarity with MacBook, Google suite, Slack, and Zoom is preferred.
Responsibilities
The Senior Member Marketing Manager will lead lifecycle marketing strategy across email, SMS, CRM, and push, own all creative and execution of onboarding, engagement, and winback flows, manage social media strategy and content, lead creative team to develop high-performing assets, lead ambassador, referral, and loyalty programs, develop dashboards and reporting to monitor member retention, engagement, & NPS, partner closely with Product and Sales/MX to improve the member experience, write and manage member newsletters, announcements, and promotions, and champion the voice of the member in all messaging touchpoints.
Skills
Lifecycle Marketing
CRM
Email Marketing
SMS Marketing
Social Media Strategy
Content Creation
Data Reporting
Member Engagement
Cross-functional Collaboration
Parsley Health
Holistic and functional medicine services
About Parsley Health
Parsley Health offers holistic and functional medicine services that focus on addressing the root causes of chronic conditions. The company creates personalized health plans based on a patient's genetics, history, lifestyle, and symptoms, serving clients with issues like Irritable Bowel Syndrome and Insomnia. Unlike traditional healthcare providers, Parsley Health operates on a membership model, providing consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The goal is to help clients achieve long-term health improvements rather than just managing symptoms.
New York City, New YorkHeadquarters
2016Year Founded
$117.7MTotal Funding
SERIES_CCompany Stage
HealthcareIndustries
51-200Employees