Staff Product Manager, Marketing Technology
BoulevardSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, Social Media, Influencer MarketingIndustries
Requirements
- Technically fluent with hands-on experience in Marketo and Salesforce
- Familiarity with marketing system stack including HubSpot, Segment, GA4
- Strategically minded with ability to architect systems, build scalable processes, and enable data-driven decisions
- Experience in marketing operations, including campaign execution, attribution modeling, revenue analysis, lead scoring, lifecycle management, and campaign taxonomy
- Strong collaboration skills to partner with Demand Gen, Brand, Product Marketing, Customer Success, RevOps, Sales Ops, and Data Engineering
- Ability to mentor junior team members and potential for people leadership
- Knowledge of evolving MarTech trends, integrations, and automation strategies
Responsibilities
- Act as operational architect for Marketing: design systems, processes, and workflows to improve efficiency, visibility, and performance across the funnel
- Partner with Marketing and RevOps leadership to align on data strategy, attribution modeling, and budget optimization
- Translate business objectives into scalable marketing operations frameworks supporting pipeline, revenue, and customer lifecycle goals
- Own and optimize core Marketing system Marketo: ensure accurate data flows and proper tool integrations
- Support large cross-functional initiatives (e.g., migrations, system integrations, marketing-to-sales handoff optimizations)
- Contribute to lead scoring, lifecycle management, and campaign taxonomy for consistency and reporting accuracy
- Manage and execute marketing automation programs for email nurtures, webinars, gated content, and multi-channel campaigns
- Lead daily administration of Marketo: manage users, roles, campaign structures, and naming conventions
- Partner closely with Demand Gen, Brand, Product Marketing, and Customer Success to ensure efficient and accurate campaign launches
- Collaborate with RevOps, Sales Ops, and Data Engineering on CRM processes, reporting, and attribution frameworks
- Serve as trusted advisor to marketers on campaign best practices, process design, and tool adoption
- Mentor junior team members and cross-functional peers
- Stay ahead of MarTech trends; evaluate new tools, vendors, and data enrichment solutions
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What tools will I be working with in this role?
You'll be hands-on in Marketo and Salesforce, ensuring the marketing system stack including Marketo, HubSpot, Salesforce, Segment, and GA4 works as a unified ecosystem.
What are the main responsibilities of this position?
You'll act as the operational architect for Marketing, owning and optimizing Marketo, partnering on data strategy and attribution modeling, and supporting cross-functional initiatives like system integrations and lead scoring.
Who does this role report to?
The role reports to the VP of Revenue Operations.
Is this a remote position?
This information is not specified in the job description.
What salary or compensation is offered for this role?
This information is not specified in the job description.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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