Insider

Senior Marketing Manager, North America

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, Consumer Software, Enterprise Software, MarketingIndustries

Requirements

The ideal candidate should possess a Bachelor’s degree in Marketing or a related field, along with a minimum of 7 years of experience in marketing, with at least 5 years in a leadership role within the North American market. Strong understanding of B2B SaaS marketing strategies and a proven track record of driving growth are essential.

Responsibilities

As a Senior Marketing Manager, North America, you will be responsible for developing and executing marketing strategies to drive growth within the North American market, overseeing the marketing team, managing budgets, and collaborating with sales and product teams. You will also be responsible for leading marketing campaigns, analyzing market trends, and identifying new opportunities for growth, as well as managing brand strategy and ensuring consistent brand messaging across all channels.

Skills

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Key Metrics

Istanbul, TürkiyeHeadquarters
2012Year Founded
$751MTotal Funding
SERIES_ECompany Stage
Enterprise Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.
Integration challenges from mergers and acquisitions could impact performance.
Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.
The platform uses AI to deliver personalized customer experiences across multiple channels.
Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.
The company is expanding in Latin America, creating 160 jobs by 2027.
Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

Land your dream remote job 3x faster with AI