Senior Marketing Manager KZ at Binance

Almaty, Almaty, Kazakhstan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FintechIndustries

Requirements

Minimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred)
Proven track record in campaign management, community building, or lifecycle marketing
Native or advanced level Russian/Kazakh proficiency
Strong analytical skills, with the ability to translate insights into actions
Comfortable taking full ownership and operating with accountability
Strong English communication skills (both written and spoken)
Previous experience working in a Web3/crypto marketing agency or startup is highly desirable
Nice to have: Experience working in fast-scaling tech or fintech companies
Nice to have: Hands-on experience with local PR, influencers, or grassroots communities
Proactive, hands-on, and ready to execute independently in close collaboration with the team (individual contributor role)

Responsibilities

Take full ownership of KZ regional marketing, from business strategy to marketing on-hands daily execution
Develop and execute non-standard marketing initiatives that resonate with local culture and users
Sign sponsorship projects and execute them independently
Design and execute user growth campaigns across acquisition, activation, and retention
Build and strengthen community engagement, working closely with Binance Angels and local partners
Organize and manage offline and online events (meetups, roadshows, collaborations)
Manage local marketing budgets, ensuring efficient allocation and ROI
Deliver timely and clear reporting and accountability on campaign performance
Collaborate cross-functionally with global and product marketing teams to localize campaigns

Skills

Marketing Strategy

Campaign Management

Community Engagement

Event Organization

Budget Management

ROI Analysis

User Acquisition

Sponsorship Deals

Cross-functional Collaboration

Local Market Adaptation

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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