Senior Marketing Manager - Groceries & Retail at Deliveroo

Dubai, Dubai, United Arab Emirates

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, Grocery, RetailIndustries

Requirements

Bachelor's degree in Marketing, Business Administration, or related field
Minimum of 8-10 years of experience in marketing, with a focus on retail and grocery industries (non-negotiable)
Proven experience in campaign planning, data analysis, and product launches
Strong strategic thinking and analytical skills
Exceptional leadership and team management abilities
Proficiency in data analysis tools and marketing software
Excellent communication and interpersonal skills
Ability to multitask, prioritise, and work under pressure

Responsibilities

Develop an annual campaign calendar aligning with business objectives, seasonality, and market trends
Collaborate with cross-functional teams to ensure campaign alignment with overall marketing and organisational strategies
Identify target audience segments and tailor campaigns to maximise impact and engagement
Utilise data analytics and market research to gain insights into consumer behaviour, preferences, and purchasing patterns
Drive data-driven decision-making and continuously monitor campaign performance against predefined KPIs
Develop actionable recommendations based on data insights to optimise future campaigns
Develop marketing strategies to create awareness and generate excitement for new retail products
Monitor product performance post-launch and propose adjustments to marketing strategies as needed
Develop campaign calendar to execute alongside HOP Team
Ensure HOP participation in Deliveroo calendar campaign
Develop reporting and analysis dashboards and tools for OV, New customer, penetration and retention
Act as the liaison between central and local teams for any product developments, launches or opportunities
Develop best-practices based on experiments, promotions and activations led by partner markets

Skills

Campaign Strategy

Marketing Planning

Data Analytics

Market Research

Consumer Insights

KPI Monitoring

Product Launches

Cross-Functional Collaboration

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

Land your dream remote job 3x faster with AI

Try Jobo Free