Senior Customer Marketing Manager
Fieldguide130,000 - 165,000 USD/year
- Full Time
- Senior (5 to 8 years)
$60,000 – $80,000Compensation
Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level
InternshipJob Type
UnknownVisa
Marketing, Education, PublishingIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, and ideally have 8+ years of experience in marketing, with a minimum of 5 years in a leadership role within a professional development or executive education environment. Demonstrated experience in developing and executing marketing strategies for complex programs is essential, along with strong analytical skills and a deep understanding of digital marketing channels.
Responsibilities
The Senior Marketing Manager will be responsible for defining and implementing the overall marketing strategy for the FT Executive Programmes portfolio, aiming to grow revenue and engage audiences. They will develop a data strategy to achieve strategic objectives, expand databases, and support client-led initiatives. Furthermore, the role involves identifying new target audiences, conducting market research, crafting inbound and outbound marketing strategies, and collaborating with internal and external stakeholders to raise awareness and attract new business.
Skills
Digital Marketing
Marketing Strategy
Data Analysis
Market Research
Inbound Marketing
Outbound Marketing
Lead Generation
Stakeholder Management
Strategic Planning
Financial Times
Global provider of financial news and analysis
About Financial Times
The Financial Times provides authoritative news and analysis focused on the financial sector, catering to both individuals and businesses. Its primary offerings include a range of subscription plans for print and digital content, ensuring access to high-quality journalism. The company employs over 2,900 staff, including 700 journalists across 40 countries, which allows for extensive global coverage. In addition to standard news reporting, the Financial Times offers specialized services like the FT Climate Capital Hub for discussions on climate change and the ETF Hub for detailed information on Exchange-Traded Funds. This combination of diverse content and services, along with revenue from subscriptions and advertising, sets the Financial Times apart from competitors. The goal of the Financial Times is to provide reliable information and analysis that empowers its readers to make informed decisions in the financial landscape.
Key Metrics
London, United KingdomHeadquarters
1888Year Founded
ACQUISITIONCompany Stage
Social Impact, Financial ServicesIndustries
1,001-5,000Employees