[Remote] Senior Marketing Manager, Demand Generation at Paytient

Columbia, Missouri, United States

Paytient Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 7+ years of progressive B2B marketing experience
  • Strong track record of delivering revenue growth through demand generation and digital marketing
  • Experience in a high-growth startup environment
  • Experience in a complex industry such as healthcare, FinTech, SaaS, or benefits (optional)

Responsibilities

  • Design and implement an end-to-end demand generation strategy
  • Leverage and integrate multi-channel tactics to drive engagement and conversion
  • Develop buyer personas and craft simple, disruptive messaging
  • Collaborate with sales, partner team, and leadership to align campaigns with go-to-market strategies
  • Refine strategies based on data-driven insights
  • Define, monitor, and manage critical metrics to ensure pipeline and revenue goals are met
  • Plan, execute, and optimize campaigns and workflows across all digital channels
  • Partner with creative team to produce bold, on-brand messaging and assets
  • Implement A/B testing frameworks and make real-time adjustments to improve lead quality and ROI
  • Identify and apply AI and advanced automation tools to improve productivity and campaign performance
  • Manage demand generation budget to maximize impact with limited resources
  • Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dictate

Skills

Paytient

Platform for managing out-of-pocket medical expenses

About Paytient

Paytient provides a platform that helps employees manage their out-of-pocket medical expenses more effectively. The service integrates with existing payroll systems, allowing employees to set up flexible payment plans for their medical costs. This means that instead of paying for healthcare expenses all at once, employees can spread the payments over time, making it easier to afford necessary treatments and medications. Paytient differentiates itself from competitors by focusing on partnerships with employers and insurers to offer this benefit as part of health plans, which enhances employee satisfaction and retention. The goal of Paytient is to reduce the financial burden of healthcare costs, ultimately improving employee well-being and productivity.

Columbia, MissouriHeadquarters
2018Year Founded
$35.9MTotal Funding
DEBTCompany Stage
Fintech, Financial Services, HealthcareIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Parental Leave
Stock Options

Risks

Increased competition from fintech companies threatens Paytient's market share.
Regulatory scrutiny may lead to stricter compliance requirements for Paytient.
Economic downturns could reduce employer spending on benefits, impacting Paytient's revenue.

Differentiation

Paytient offers Health Payment Accounts integrated with commercial and Medicare plans.
The company partners with major employers like Anthem and Cigna for healthcare payment solutions.
Paytient's platform integrates with payroll systems for flexible medical expense payments.

Upsides

Digital health wallets adoption aligns with Paytient's payment flexibility mission.
Embedded finance in healthcare enhances user experience, benefiting Paytient's integration efforts.
Employers' focus on financial wellness benefits boosts demand for Paytient's services.

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