Senior Customer Marketing Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 8 years of experience in marketing, with at least 5 years in a managerial role, and a strong understanding of the B2B SaaS landscape. Experience in Northern Europe is highly desirable.
The Senior Marketing Manager will be responsible for developing and executing marketing strategies for Insider’s Northern European market, overseeing a team of marketing professionals, managing the marketing budget, and driving lead generation and brand awareness. They will also collaborate with sales, product, and customer success teams to ensure alignment and maximize growth opportunities, and contribute to the overall company vision and goals.
Growth management platform for digital marketers
Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.