Senior Marketing - Data Scientist

Company Description

West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects.The team, spread across Europe, share the same vision to learn, develop and share the latest cutting-edge methods.Working with colleagues across country borders we promise a rewarding career progression: developing, customizing, and applying leading edge techniques across international markets, covering the full range of research applications across a wide range of industry sectors.

Job Description

Reporting to the head of Brand & Media Marketing Science team, your strong background in statistics and/ or data science enables you to run complex analytic projects. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/ research programs which address the client’s marketing/business problems. Good communication skills are important as you will present analysis to researchers/clients on a regular basis. We are looking for someone with experience with applying a diverse range of advanced analytics to survey research and other data sources, with excellent knowledge of Regression (Logistic, Linear, Non-linear), Factor analysis, Mapping… Knowledge of other areas such as Bayesian Networks, econometric modelling, segmentation, data integration, marketing mix modelling.We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.

Responsibilities

• Deliver analytics projects to a high quality that meet internal stakeholders’ and clients’ requirements
• Maintain good working knowledge of statistical analysis techniques, both current and emerging.
• Effectively manage own workload & be responsible for managing projects.
• Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems in a convincing way.
• Develop an understanding of the possibilities and limitations of techniques and software packages.
• Promote new techniques and approaches as well as continuously review external developments
• Ensure high quality of all finished documents
• Represent GfK’s Marketing Science expertise at internal and external conferences and workshops

Experience & Qualifications

• Bachelor or master’s degree in a field that emphasizes the learning of modelling, statistical or mathematical skills (PhD is a plus)
• 5+ years of work experience in a market research agency
• Expert modelling skills and statistics knowledge (essential)
• Expert statistical skills and knowledge of econometric techniques in:
  • survey/polling statistics (sampling, non-response adjustments, Bayesian statistics), and
  • econometric modelling (program evaluation, forecasting, economic theory, panel data), and/or
  • observational causal inference (potential outcomes, structural equation models, instrumental variables).
• Experience in and strong interest in the following fields: pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc
• Expert knowledge of analytics programming languages (e.g., Python, R) and the respective tool ecosystem (e.g., R-Studio Server, Spyder, Jupyter, POSIT Workbench)
• Solid experience visualizing and communicating results of data analyses with the ability to think beyond the numbers while addressing real-world business problems

Desirable

• Experience in open data sourcing (Google Trends, Social Mentions, etc.)
• Experience using version control systems (e.g., Git)
• Basic knowledge of Data Science such as Big Data Analytics (Machine Learning, Hadoop, Map Reduce, Hive, Spark, etc.)
• Basic knowledge of cloud computing environments and tooling (AWS, Azur

Employment Type

Full-time

Location Type

Remote