Senior Data Scientist
PhantomFull Time
Senior (5 to 8 years)
Full time
This role is based remotely but if you live within a 50-mile radius of an office (Atlanta, Austin, Detroit, Warren, or Mountain View), you are expected to report to that location three times a week, at minimum.
The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Marketing Organizations achieve their business goals. The Senior Data Scientist will work as part of this multi-disciplinary team that will be driving solution design, development, and deployment of analytic models in support of marketing strategies. They are knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods. This individual has experience with website, email, and media measurement.
This person will work closely with teammates in Marketing Applied Sciences and stakeholders in GM’s Marketing organization to ensure objective performance evaluation and optimization of media strategy. This senior data scientist will assist in the research and development of advanced marketing models, drawing insights, and creating scalable products across owned & paid channels. They will be part of a team focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
Designs, manufactures, and sells vehicles
General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.