Senior Marketing Channel Manager - App Installs at Red Hat

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Technology, MarketingIndustries

Requirements

Bachelor's degree plus six+ years of experience managing app campaigns through paid advertising channels with a history of delivering results
Proven success managing 6–7 figure app marketing budgets across multiple paid channels
Expert in using smart analytics tools and MMP’s like MobileAppTracking, Appsflyer, Adjust, Google Analytics
Experience scaling both iOS and Android app campaigns in competitive verticals
Experience analyzing post-install campaign metrics and regularly providing updates to product and engineering teams to improve consumer engagement
Results-oriented, entrepreneurial mindset with strong project management skills
Experience in a B2C or marketplace environment—real estate, proptech, or local services is a plus
Determined to reach goals, motivated by challenging projects, thrives working collaboratively and creatively
Analytical storyteller who asks questions of data to uncover insights and trends, creating new ideas and great results
A/B testing specialist who constantly iterates campaigns to improve performance
Cross-collaborates easily with other teams to remove roadblocks and prioritize strategic projects
Decisive and detail-oriented, brings ideas to the table and feels empowered to tackle them

Responsibilities

Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms (App Growth Strategy)
Own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI (Full-Funnel Optimization)
Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability (Paid Media Management)
Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers (Analytics & Attribution)
Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate) (A/B Testing & Experimentation)
Work closely with real estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand (Cross-Functional Collaboration)

Skills

Performance Marketing

Paid Advertising

User Acquisition

A/B Testing

App Funnel Optimization

iOS

Android

Data Analysis

Lead Generation

Marketing Strategy

Red Hat

Open-source enterprise software and cloud solutions

About Red Hat

Red Hat specializes in open-source software solutions for large organizations and enterprises, focusing on cloud computing and enterprise software. Its main product, Red Hat OpenShift, is a Kubernetes-based platform that allows businesses to manage containerized applications efficiently across various cloud environments. This platform supports fast deployment and easy integration, helping companies modernize their IT infrastructure without being tied to a single cloud provider. Red Hat operates on a subscription-based model, where clients pay for access to software, updates, and customer support, along with professional services like consulting and training. Additionally, Red Hat offers a marketplace for certified enterprise software compatible with OpenShift, providing tools that enhance application performance and reduce costs. The company's goal is to enable enterprises to effectively manage and scale their IT infrastructure using open-source solutions.

Raleigh, North CarolinaHeadquarters

1993Year Founded

ACQUISITIONCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Tuition Reimbursement

Risks

Competition from SUSE and Canonical in Kubernetes and cloud offerings is intensifying.

Over-reliance on AWS partnerships may limit Red Hat's flexibility and bargaining power.

Rapid AI advancements could outpace Red Hat's current offerings, requiring significant investment.

Differentiation

Red Hat specializes in open-source solutions for enterprise software and cloud computing.

Red Hat OpenShift offers a Kubernetes-based platform for managing containerized applications.

Red Hat's marketplace provides certified enterprise software compatible with OpenShift.

Upsides

Growing demand for hybrid cloud solutions boosts Red Hat's market opportunities.

Expansion in AI and machine learning supports Red Hat's RHEL AI capabilities.

Increased focus on sustainability aligns with Red Hat's resource-efficient open-source solutions.

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