[Remote] Email Marketing Coordinator at Vetcove

Remote

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Veterinary, Healthcare, Software, E-commerceIndustries

Requirements

Bachelor’s Degree
1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels
Hands-on experience managing both strategy and execution of email and SMS programs
Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action
Familiarity with segmentation, testing methodologies, and lifecycle program design
Collaborative mindset and ability to work closely with creative, merchandising, and product teams

Responsibilities

Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance, including acquisition, win-back, nurturing, post-purchase flows, loyalty, retention, surveys, and transactional messaging
Build and optimize audience segments that drive engagement, conversion, and revenue aligned with KPI goals
Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives — including template building/HTML, copywriting, asset coordination, QA, and deployment
Manage and maintain the email/SMS marketing calendar, ensuring alignment with business priorities, merchandising/retail needs, demand forecasts, and cross-functional partners
Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements
Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and new features intended to increase performance
Partner with design and copy teams to evolve creative direction, layouts, and templates based on best practices and performance data
Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics
Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities, providing recommendations for scaling what works
Stay current on trends in e-commerce, email, SMS, and loyalty marketing across leading brands; conduct audits and identify new opportunities to acquire, nurture, and retain customers

Skills

Key technologies and capabilities for this role

Email MarketingLifecycle MarketingE-commerceSMS MarketingHTMLCopywritingAudience SegmentationKPI OptimizationMarketing AutomationContent Creation

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What experience level is required for the Email Marketing Coordinator role?

The role requires 1-3 years of experience and a Bachelor’s Degree, making it ideal for someone early in their marketing career.

What are the main responsibilities of this role?

Responsibilities include leading lifecycle marketing efforts, building audience segments, owning e-commerce email and SMS strategy, managing the marketing calendar, owning A/B testing, partnering with teams on creative, producing reporting, and staying current on trends.

What is the company culture like at Vetcove?

Vetcove is a fast-growing, mission-driven company backed by top investors, seeking talented and passionate people to modernize veterinary care in a collaborative environment.

What makes a strong candidate for this position?

A strong candidate is curious, creative, motivated, eager to learn, experiment, and grow, especially early in their marketing career with 1-3 years of experience.

Vetcove

Centralized platform for veterinary supply procurement

About Vetcove

Vetcove operates in the veterinary supply market, providing a platform for veterinary practices to order supplies and medications efficiently. The platform acts as a centralized marketplace where veterinary professionals can compare prices and availability from various suppliers, allowing them to access products from multiple distributors without the hassle of visiting different websites or contacting multiple suppliers. This saves time and effort for clinics. Vetcove also includes features like order history tracking, cart management, and analytics to assist practices in making informed purchasing decisions. The company partners with veterinary supply distributors, earning a commission on sales made through its platform, which aligns its interests with those of its clients. Vetcove aims to enhance efficiency and transparency in the procurement process for veterinary practices, addressing a vital need in the healthcare industry.

Boston, MassachusettsHeadquarters

2015Year Founded

$51.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, HealthcareIndustries

51-200Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Home Office Stipend

Unlimited Paid Time Off

Company Equity

Risks

Emerging B2B marketplaces in Asia may challenge Vetcove's market position.

Dependence on distributor partnerships risks product availability if terms change.

Competitors offering lower commissions could attract distributors away from Vetcove.

Differentiation

Vetcove offers a centralized marketplace for veterinary supplies, streamlining procurement processes.

The platform provides price comparison and analytics, aiding informed purchasing decisions.

Vetcove's commission-based model aligns its interests with veterinary practices' needs.

Upsides

Increased telemedicine demand boosts need for Vetcove's integrated supply chain solutions.

Subscription models in pet care offer Vetcove recurring revenue opportunities.

Corporate veterinary group expansion increases demand for Vetcove's bulk order management.

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