Senior Marketing Analyst (Remote, United States)
The ZebraSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Marketing SoftwareIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field, with a Master's degree being a plus. They should have a strong background in A/B testing, pricing strategies, and marketing performance analytics, along with hands-on experience in marketing experimentation, customer acquisition analysis, and campaign performance measurement. Experience with data visualization tools and statistical analysis software is also required.
Responsibilities
The Senior Marketing Analyst will translate complex marketing data into business-relevant insights, ensuring data-driven decisions align with marketing objectives and company goals. They will analyze marketing campaign performance and customer acquisition metrics to identify growth opportunities, build dashboards and reports to track key metrics, and collaborate with stakeholders across Marketing, Product, and Finance to support strategic initiatives and develop customer acquisition plans. Additionally, the role involves designing and executing A/B tests, monitoring results, and championing a culture of experimentation within marketing, as well as acting as the key analytics partner for marketing and growth teams.
Skills
A/B testing
Pricing strategies
Marketing performance analytics
Data-driven insights
Marketing experimentation
Customer acquisition analysis
Campaign performance measurement
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees