Senior Marketing Analyst at Hatch

Dundee, Scotland, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamingIndustries

Requirements

Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment
Strong numerical and analytical skills. You instinctively quantify problems and critically evaluate data presentations (e.g., spotting when numbers lack context)
Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
Demonstrated ability to translate data into actionable insights and present them effectively
Proficiency in Excel
Bonus Points
Familiarity with Media Mix Modelling techniques
Strong SQL skills for data querying and manipulation
Experience creating clear and compelling data visualisations using tools like Tableau, Power BI or Qlik Sense
Background in statistics or predictive modelling
An interest in games and understanding of what makes them engaging and fun

Responsibilities

Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data driven decisions
Lead performance marketing analytics activities, building out processes, documentation and priorities
Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment, ensuring all stakeholders are involved
Conduct analysis and deep-dives to help answer key questions surrounding marketing performance
Develop and maintain reporting of performance marketing, present in regular update meetings
Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing
Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, predictive modelling, etc
Work with the Game Analytics team to analyse post-install dynamics of acquired users

Skills

Performance Marketing

Data Analysis

LTV Modelling

ROI Analysis

Marketing Analytics

User Acquisition

Campaign Optimization

Automation

Hatch

Develops technology for improving sleep quality

About Hatch

Hatch focuses on enhancing sleep quality through technology-driven devices suitable for all ages, from newborns to adults. Their main products, Hatch Rest and Hatch Restore, are designed to help families improve their sleep, and they have already assisted over half a million families. Hatch sells its products directly to consumers via its website and offers a subscription service that provides tailored sleep solutions, including personalized routines and exclusive content for better sleep hygiene. What sets Hatch apart from competitors is its emphasis on user-friendly technology that integrates easily into daily life, along with a 60-night money-back guarantee and a one-year warranty, which helps build customer trust. The company's goal is to make sleep easier and more effective for everyone.

Menlo Park, CaliforniaHeadquarters

2014Year Founded

$26.4MTotal Funding

SERIES_BCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees