Senior Data Analyst, Lifecycle Marketing
Thrive MarketSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
FintechIndustries
Requirements
- 5 years of experience in a marketing analytics or similar role
- Proficiency in SQL, Excel, Tableau, Python
- Financial services or credit card experience is a plus
Responsibilities
- Design, implement, and manage test frameworks for marketing campaigns, channels, and creative assets related to card products
- Conduct thorough test reads and statistical analysis to determine significance and business impact on marketing KPIs for card offerings
- Develop and maintain comprehensive dashboards and reporting for marketing campaigns
- Create automated reporting solutions to provide real-time insights to marketing and product teams
- Build exploratory data analysis to uncover audience behavior patterns, segmentation opportunities, and marketing optimization for card products
- Present findings and recommendations to leadership and stakeholders
- Synthesize complex data findings into clear, actionable recommendations for marketing improvements and new initiatives for the card business
Skills
A/B Testing
Marketing Analytics
Data Analysis
Customer Acquisition
Marketing Campaigns
Performance Analysis
Data-Driven Insights
Experimentation
Upgrade
Provides loans, credit cards, and rewards
About Upgrade
Upgrade offers personal loans, credit cards, and rewards checking accounts to help individuals manage their finances. Their personal loans allow borrowing up to $50,000 with fixed rates and no prepayment penalties, while the Upgrade Card provides cash back rewards on various spending categories. What makes Upgrade different is its focus on affordability and user-friendly features, attracting customers looking for flexible credit solutions. The company's goal is to promote responsible financial behavior and long-term financial health through accessible credit options.
San Francisco, CaliforniaHeadquarters
2016Year Founded
$532.1MTotal Funding
SERIES_FCompany Stage
Fintech, Financial ServicesIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Parental Leave
Health & wellness initiatives
Risks
Expansion into auto loans increases exposure to credit risk.
Crowded BNPL market may pressure margins for Uplift acquisition.
Investment in new office space may strain resources if growth falters.
Differentiation
Upgrade offers a unique blend of credit and banking products.
The Secured OneCard targets consumers with little or no credit history.
Partnership with FairPlay enhances fairness in lending practices.
Upsides
Expansion into auto loans diversifies Upgrade's product offerings.
Acquisition of Uplift strengthens Upgrade's position in travel financing.
Partnership with Finturf enhances home improvement financing options.
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