Responsibilities

The Senior Manager, User Acquisition will develop and refine a strategic user acquisition roadmap aligned with business objectives and market-specific dynamics. They will lead and mentor a team of acquisition specialists, providing guidance and performance coaching. The role involves overseeing the planning, execution, and optimization of paid acquisition campaigns across various channels, including Google Ads, Facebook Ads, and ASA. Developing and implementing app marketing strategies to drive app installs, engagement, and conversions is a key responsibility. Conducting market research and competitive analysis to identify growth opportunities is also required, alongside driving continuous improvement in ROAS performance through data-driven insights and A/B testing. The position entails fostering a culture of test & learn within the acquisition team, managing acquisition budgets effectively, generating performance reports, and collaborating with cross-functional teams to align acquisition strategies with overall business objectives.