Senior Marketing Manager - Search & Display
BlinkistSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto & Web3, Fintech, Data & AnalyticsIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred. They must have at least 8 years of experience in user acquisition, growth marketing, or digital marketing, with a focus on paid acquisition and app marketing. A proven track record of driving revenue growth and optimizing ROAS across multiple markets, demonstrating expertise in capturing market potentials and improving market share, is required. Strong leadership and team management skills, along with experience leading and developing high-performing teams, are also necessary. Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and other relevant channels, coupled with a strong funnel conversion concept and experience in full funnel marketing strategy from awareness to conversion, is essential. Experience with app marketing strategies, including app store optimization (ASO), in-app advertising, and mobile ad networks, is required.
Responsibilities
The Senior Manager, User Acquisition will develop and refine a strategic user acquisition roadmap aligned with business objectives and market-specific dynamics. They will lead and mentor a team of acquisition specialists, providing guidance and performance coaching. The role involves overseeing the planning, execution, and optimization of paid acquisition campaigns across various channels, including Google Ads, Facebook Ads, and ASA. Developing and implementing app marketing strategies to drive app installs, engagement, and conversions is a key responsibility. Conducting market research and competitive analysis to identify growth opportunities is also required, alongside driving continuous improvement in ROAS performance through data-driven insights and A/B testing. The position entails fostering a culture of test & learn within the acquisition team, managing acquisition budgets effectively, generating performance reports, and collaborating with cross-functional teams to align acquisition strategies with overall business objectives.
Skills
Google Ads
Facebook Ads
Instagram Ads
X
ASA
App Store Optimization
ASO
Mobile Ad Networks
Paid Acquisition
Growth Marketing
Digital Marketing
Funnel Conversion
Full Funnel Marketing
Team Management
Leadership
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees