Senior Manager, Retail Education and Events

Nutrafol - Senior Manager, Retail Education and Events

Position Overview

KeepGrowing with Nutrafol: We are a growing company dedicated to helping people grow into the best version of themselves. As pioneers in hair wellness, we create clinically tested products for hair growth and provide support throughout our customers' hair journeys. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients, recommended by over 7,500 physicians and hair professionals. We are committed to advancing the frontier of hair science and fostering growth through individuality, leadership, and a passion for wellness and innovation.

The Senior Manager, Retail Education and Events is a visionary leader responsible for developing and executing Nutrafol’s national retail programs and initiatives. This role will create and implement a comprehensive 360 retail omni-education strategy to drive product portfolio and brand growth.

About You

• Experience: 8-10 years of extensive experience in developing successful retail education and event programs.
• Industry Expertise: Must have extensive experience in hair, wellness, or skincare, with a deep understanding of an open-sell, multi-branded environment.
• Sales Acumen: Proven ability to meet and exceed annual sales plans against key commercial objectives.
• Team Collaboration: Experience successfully working with a field team and building/maintaining strong retailer relationships.
• Strategic Thinking: Ability to work closely with the Vice President, Retail and Director, Retail Sales, along with key cross-functional partners to deliver impactful and innovative education experiences.

Responsibilities

• Retail Education Strategy:
  • Design and facilitate brand education materials, emphasizing elevated consumer experiences and brand loyalty.
  • Integrate education initiatives across various channels (in-person workshops, digital platforms, social media) for a consistent learning experience and seamless consumer journey.
  • Develop education and event strategies to improve all Retail initiatives, anticipating business needs and cross-functional team timelines.
• Event Management:
  • Oversee and facilitate sourcing and execution of TOA's (Trade Off Agreements) and event collaterals.
  • Manage budgets and financial tracking for all events and education spend.
• Cross-Functional Collaboration & Communication:
  • Serve as the Retail education voice through partnerships with Sales, Marketing, and internal Education teams on key launches and initiatives to define product positioning and selling strategies.
  • Communicate market activity and competitive intelligence through active engagement with VP of Retail, Director of Retail Sales, Education, and key opinion leaders to identify customer needs and territory growth opportunities.
• Industry Trends & Innovation:
  • Stay current on beauty industry education trends and activations, continuously seeking innovative approaches for education, sales development, and events.
• Facilitation & Program Design:
  • Build innovative training materials and resources (manuals, virtual courses) that are clear, concise, and visually appealing to drive growth in the hair and wellness category.
  • Act as an experienced facilitator capable of executing engaging virtual and live format seminars covering Nutrafol’s brand story, product knowledge, sales and service techniques, omni-education activations, and competitive insights and trends.
  • Collaborate cross-functionally as required.
• Training and Sales Development:
  • Develop and deliver brand and product knowledge onboarding.

Employment Type

• [Not Specified]

Salary

• [Not Specified]

Location Type

• [Not Specified]

Work Schedule

• Monday through Friday.
• Subject to change pending business needs.
• Some weekends may be required.