Senior Manager, Media Partnerships at DeepIntent

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Advertising, Digital Advertising, Programmatic MediaIndustries

Requirements

4+ years experience working with programmatic platform technologies, Data, DSPs, SSPs, Ad Exchanges, Ad Servers and Verification tools
3+ years working in AdTech in a business development capacity with a focus on monetizing enterprise software and programmatic solutions with holding companies and agencies
Experience collaborating across Sales, Account Management, Product, Marketing, Analytics & Finance teams
Detail oriented, well organized, flexible, comfortable working independently, and have the technical aptitude to learn new technologies
Self-starter with the ability to identify new initiatives and priorities for supply access + analysis, and lead a project from start to finish
Strong background with reporting + visualization tools such as Looker, Tableau, and Pivot
Based in NYC or remote and willing to work in EST and travel to NYC for periodic business meetings

Responsibilities

Lead Partner Relationship Management: Own monthly and quarterly partner status calls to review performance, share updates, and align on strategic initiatives that strengthen long-term relationships
Document and Onboard Supply Partners: Maintain comprehensive internal documentation for new supply partners, including POCs, SSP-specific best practices, technical specs, and operational guides to ensure smooth onboarding and consistent internal knowledge sharing
Act as Internal SME: Serve as the internal subject matter expert on supply partnerships and media integrations, providing insights and guidance to cross-functional teams
Optimize Product and Workflow: Evaluate and advise on product updates, feature enhancements, and process improvements that impact supply operations and partner performance
Measure and Report Performance: Establish KPIs and regularly report on supply partner performance with the Supply Analyst, leveraging data-driven insights to recommend optimization opportunities
Collaborate on Financial Operations: Partner with Finance to support reporting, audits, invoicing, and payment inquiries while helping determine appropriate payment terms and credit limits for key partners
Drive Strategic Growth: Develop and execute business plans with supply partners to expand scaled access to inventory and enhance platform capabilities aligned with company growth objectives

Skills

Key technologies and capabilities for this role

Programmatic AdvertisingSupply PartnershipsSSPPartner OnboardingKPI ReportingData AnalysisFinancial OperationsBusiness PlanningMedia IntegrationsSupply-Side Optimization

Questions & Answers

Common questions about this position

What experience is required for the Senior Manager, Media Partnerships role?

Candidates need 4+ years with programmatic platform technologies including DSPs, SSPs, Ad Exchanges, Ad Servers, and Verification tools, plus 3+ years in AdTech business development focused on monetizing enterprise software and programmatic solutions with holding companies and agencies.

Is this role remote-friendly, and what's the location policy?

The role is based in NYC but open to remote candidates who are willing to work in EST and travel.

What salary or compensation does this position offer?

This information is not specified in the job description.

What kind of cross-functional collaboration is expected in this role?

The role requires experience collaborating across Sales, Account Management, Product, Marketing, Analytics & Finance teams.

What makes a strong candidate for this Senior Manager position?

Strong candidates are detail-oriented, well-organized, flexible, comfortable working independently with technical aptitude, self-starters who can identify initiatives and lead projects, and have a strong background with reporting tools like Looker, Tableau, and Pivot.

DeepIntent

Healthcare advertising technology and demand-side platform

About DeepIntent

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

New York City, New YorkHeadquarters

2016Year Founded

$45MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, HealthcareIndustries

51-200Employees

Benefits

Remote Work Options

Performance Bonus

Risks

Scrutiny on third-party data vendors may lead to compliance challenges.

Data privacy regulation changes could impact partnerships and data sharing.

Integration with Acxiom poses risks related to data breaches or misuse.

Differentiation

DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.

The proprietary ID graph enables precise targeting of healthcare professionals and patients.

Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

Upsides

Partnership with Everyday Health Group expands access to premium health segments.

Integration with Acxiom enhances data capabilities and marketing performance.

Winning the Digiday Media Award boosts DeepIntent's industry credibility.

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