[Remote] Senior Manager, Marketing Operations at Panopto

United States

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EdTech, SaaSIndustries

Requirements

7-10 years of experience in Marketing Operations at a B2B SaaS or technology company
Deep hands-on experience with Marketo or Hubspot and Salesforce
Proven ability to design and maintain complex campaign and lead management systems across regions and markets
Strong analytical skills with experience building dashboards and translating marketing data into business insights
Experience implementing or optimizing lead scoring models and campaign attribution frameworks
Collaborative, organized, and proactive — comfortable balancing strategic projects with day-to-day execution
Excellent communicator with the ability to explain technical concepts to non-technical stakeholders
Comfortable in a high-growth, fully remote environment

Responsibilities

Own and optimize the marketing tech stack: Administer and evolve core systems including Marketo, Salesforce, and Qualified
Ensure data accuracy and sync health across platforms; manage integrations with supporting tools (e.g., ZoomInfo, Qualified, webinar platforms, analytics tools)
Evaluate new tools and features to improve lead management, personalization, and reporting efficiency
Evaluate and manage a migration to Hubspot, upleveling capabilities and optimizing system architecture, lead scoring, and lead routing
Own and optimize lead scoring, routing, and nurture frameworks to improve conversion efficiency
Partner with the SDR team and Sales Operations to maintain alignment on lead definitions, funnel stages, and SLAs
Drive database hygiene and GDPR/compliance best practices across regions (U.S. and EMEA)
Build and maintain scalable campaign structures in Marketo and Salesforce for global campaigns across corporate and higher education segments
Enable the Demand Gen team with consistent campaign setup, tagging, and measurement standards
Ensure data flows correctly from initial touch through to pipeline attribution
Own core marketing KPIs across the funnel: inquiries, MQLs, SALs, pipeline, and conversion rates
Create and maintain Salesforce dashboards and reports that provide actionable insights to Marketing and Executive stakeholders
Partner with Demand Gen and Sales to tie marketing investments to pipeline and revenue impact
Proactively identify operational improvements to increase campaign performance and speed to market
Educate the marketing team on data-driven decision-making and system best practices

Skills

Key technologies and capabilities for this role

MarketoSalesforceQualifiedHubspotZoomInfolead scoringlead routingmarketing tech stackdata integrationcampaign measurementmarketing analytics

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time (FTE) position.

What marketing tools will I be working with in this role?

You will own and optimize core systems including Marketo, Salesforce, and Qualified, manage integrations with tools like ZoomInfo and webinar platforms, and lead a migration to Hubspot.

What are the key responsibilities for campaign execution and reporting?

You will build scalable campaign structures in Marketo and Salesforce, enable consistent setup and measurement standards for the Demand Gen team, ensure data flows through to pipeline attribution, own core marketing KPIs, and create Salesforce dashboards for stakeholders.

What is the company culture like at Panopto?

Panopto is a team of approximately 200 professionals driven by a purpose to lead in visual and audio-based learning, obsessively understanding users' goals, backed by a leading private equity firm, and dedicated to impactful work with opportunities to advance core values.

What makes a strong candidate for this Senior Manager role?

A strong candidate thrives as an individual contributor in technical and strategic marketing operations, with experience owning tech stacks like Marketo, Salesforce, and Hubspot migrations, optimizing lead scoring and routing, driving database hygiene, and delivering performance insights across marketing and sales.

Panopto

Video management and streaming solutions provider

About Panopto

Panopto provides a video management and streaming platform tailored for businesses and educational institutions. Users can easily record, manage, and share video content securely, with the software compatible with both Windows and Mac systems. This allows individuals to create professional-quality videos without needing advanced technical skills. Panopto serves over 1,000 clients globally, including major companies and universities, and operates in the expanding enterprise video content management market, which supports live streaming, video recording, and secure hosting. The platform is subscription-based, offering features like interactive quizzes and advanced search capabilities, making it useful for corporate training and academic purposes. Panopto's goal is to facilitate effective video communication and learning by providing a comprehensive and user-friendly video solution.

Seattle, WashingtonHeadquarters

2007Year Founded

$47.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise Software, EducationIndustries

51-200Employees

Benefits

Remote Work Options

Flexible Work Hours

Risks

Emerging competitors offering similar features at lower costs threaten Panopto's market share.

Rapid AI advancements may outpace Panopto's current capabilities, risking obsolescence.

Reliance on AWS Marketplace poses risks if AWS policies or pricing change negatively.

Differentiation

Panopto offers AI-powered video management solutions for education and enterprise sectors.

The platform integrates seamlessly with Learning Management Systems for enhanced educational experiences.

Panopto's certification of third-party hardware enhances its ecosystem of compatible tools.

Upsides

Growing demand for AI-driven video analytics in education boosts Panopto's market potential.

Expansion into AWS Marketplace simplifies procurement and deployment for enterprise customers.

Localized content hosting, like Japan cloud hosting, meets regional compliance needs.

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