Senior Manager, Lifecycle Marketing at Flex

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTechIndustries

Requirements

7+ years in CRM or lifecycle marketing, with 2+ years in a leadership role, preferably within a highly regulated industry
Proven success: Demonstrated track record of building, scaling, and optimizing CRM programs with a direct focus on business-level impact and measurable ROI
Strategic and hands-on: A skilled individual contributor who can define high-level strategy and independently drive projects to completion with an outcome-oriented mindset
Exceptional analytical skills: Proficient at defining program-level metrics, interpreting data, and translating insights into a strategic narrative for leadership
Future-focused: A champion of CRM technology, adept at leveraging the latest tools for scalable, efficient, and personalized campaigns
Cross-functional leader: Ability to influence and lead diverse teams, driving alignment toward a shared vision in a fast-paced environment

Responsibilities

Define and lead CRM strategy: Define strategic frameworks and champion the tech and tooling needed to create scalable, personalized customer journeys that align with business and product goals
Drive new product and lifecycle comms: Lead strategy and development of lifecycle communication for all new verticals and product launches, with a focus on advanced segmentation and user adoption
Establish program analytics: Define core metrics for the CRM program and individual campaigns. Lead reporting and analysis, transforming data into a strategic narrative that informs key business decisions and drives improvements
Manage and mentor a high-performing team: Provide guidance on strategy, execution, and professional growth while empowering them to own and iterate on their initiatives
Collaborate cross-functionally: Partner with leaders across Product, Engineering, Marketing, and Compliance to ensure all communications meet business objectives and regulatory compliance

Skills

CRM

Lifecycle Marketing

Segmentation

Analytics

Customer Journey

Marketing Strategy

Data Analysis

Reporting

Flex

Comprehensive contract manufacturer for electronics

About Flex

Flex provides comprehensive electronics manufacturing services, originally starting with circuit board production for tech companies in Silicon Valley. The company automates its manufacturing processes to ensure reliability and cost-effectiveness, which has made it a trusted partner for various industries, including automotive, healthcare, and consumer electronics. Flex's services encompass design, engineering, manufacturing, and supply chain management, allowing businesses to outsource their production needs and focus on their core activities. A key differentiator for Flex is its subsidiary, Anord Mardix, which specializes in critical power solutions and custom products for clients with complex requirements. Additionally, Flex is dedicated to sustainability, aiming for a significant portion of its customers to adopt science-based emissions targets by 2025, reflecting its commitment to environmental responsibility.

Singapore, SingaporeHeadquarters

1969Year Founded

$200MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, EnergyIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Company Equity

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Profit Sharing

Risks

Integrating JetCool Technologies may lead to operational and cultural alignment challenges.

Partnership with Musashi Energy exposes Flex to risks of emerging technology failures.

Jamdeo joint venture faces competitive pressures in the smart TV and media streaming market.

Differentiation

Flex offers end-to-end manufacturing solutions, from design to supply chain services.

Anord Mardix, a Flex subsidiary, specializes in critical power solutions and custom offerings.

Flex's commitment to sustainability aligns with global efforts to combat climate change.

Upsides

Flex's acquisition of JetCool enhances its data center cooling solutions for AI servers.

Partnership with Musashi Energy boosts Flex's AI data center energy storage capabilities.

Flex's Zhuhai facility's AME Excellence Award highlights its world-class manufacturing standards.

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