Sr. Product Marketing Manager
Abarca Health- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in a relevant field such as Marketing, Business, or Statistics, and possess at least 8 years of experience in market analysis and competitive intelligence, with a minimum of 5 years in a leadership role. Strong analytical and problem-solving skills are essential, along with experience in conducting market research, analyzing competitive data, and developing strategic recommendations. Familiarity with the healthcare industry, particularly the cardiovascular space, is preferred.
As the Senior Manager, Global Market and Competitive Insights, you will lead key competitive insights initiatives, conduct comprehensive market research, and analyze the competitive landscape within the heart failure segment. You will synthesize and translate market insights into strategic recommendations for product development and marketing efforts, influencing decision-making at senior leadership levels. Additionally, you will lead, coach, and empower team members to achieve success, and focus on driving market insights and competitive analysis to maintain market leadership.
Healthcare solutions in diagnostics and devices
Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.