Senior Manager, Daily Disposable Brand Marketing for ACUVUE® Contact Lenses at Johnson & Johnson

Jacksonville, Florida, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, Vision CareIndustries

Requirements

Minimum of a bachelor’s degree is required. MBA is preferred
Minimum of 5 years of progressive marketing or sales experience is required
Experience in Optical industry, contracting and strategic accounts is preferred
Ability to forge internal collaboration across all levels of the enterprise is required
Strong analytical mindset with the ability to interpret complex data, identify trends, and translate insights into actionable marketing strategies
Strong influencing skills with internal and external partners is required
Proficiency in leveraging [text cuts off, but implied as a requirement]

Responsibilities

Develop and execute the strategic plan for the US daily disposable brand family portfolio, aligned with annual business goals
Deliver wearer acquisition, sales, and share growth targets through quarterly cycles and performance tracking
Identify and act on consumer and market insights to prioritize growth opportunities and inform brand strategy
Champion voice-of-consumer initiatives to ensure marketing plans reflect real-world needs and preferences
Lead product launches with excellence, managing milestones and tracking progress through key performance indicators
Monitor competitive landscape and market trends to inform strategic decisions and identify opportunities for differentiation
Manage day-to-day brand operations, including cross-functional coordination, timeline management, and issue resolution
Develop compelling value propositions and messaging frameworks that support sales enablement and customer engagement
Oversee marketing budget and resource allocation to maximize impact and efficiency
Ensure compliance with industry regulations and ethical standards in all marketing activities
Other duties as required

Skills

Brand Marketing

Product Management

Brand Stewardship

Market Analysis

Business Growth

Contact Lenses

Vision Care

Healthcare Marketing

Strategic Planning

Professional Brand Equity

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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