Senior Manager, Content Marketing at Contentful

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Technical product expertise and a customer-centric approach shaped by direct interaction with customers
10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials
Proven ability to refine product narratives and align content strategy with GTM objectives
Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams
Strong business acumen, extremely comfortable collaborating directly with senior stakeholders and customers
Track record of driving measurable results through strategic content initiatives
Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing style
Highly collaborative, but also comfortable working autonomously and driving high quality work forward with confidence

Responsibilities

Leverage PMM-driven messaging to create compelling, research-driven content in all forms, focusing on bottom-of-funnel (BOFU) content such as overview video narratives, blog posts, sales collateral, product launch campaign materials, how-to guides, and promotional copy for channels like social media, paid advertising, or emails
Use customer-centric, data-driven BOFU content to inspire higher funnel content
Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with the needs of the field and ensure assets land effectively, while maintaining a consistent feedback loop with these key stakeholders
Collaborate with GTM partners to understand, research, scope, script, storyboard, and produce video that inspires and activates key personas and builds a credible Contentful brand
Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy to improve pipeline impact and refine strategy over time
Brainstorm ways to repurpose each asset to fully maximize the potential of each effort

Skills

Key technologies and capabilities for this role

Content MarketingBOFU ContentVideo ProductionBlog WritingSales CollateralProduct LaunchHow-to GuidesPromotional CopyData AnalysisCustomer ResearchStoryboardingScriptingGTM StrategyContent Analytics

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.

What are the key skills needed to succeed in this position?

Key skills include technical product expertise, customer-centric approach, proven ability to refine product narratives, strong collaboration skills, and business acumen for working with senior stakeholders.

What types of content will I be creating in this role?

You'll create bottom-of-funnel content such as overview video narratives, blog posts, sales collateral, product launch materials, how-to guides, and promotional copy for channels like social media, paid ads, and emails.

Is remote work an option for this position?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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