Senior Manager, Brand Marketing (Content, Social & Influencer) at Bombas

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Apparel, MarketingIndustries

Requirements

Passionate, creative, and analytically-minded
Team player
Ability to lead influencer partnerships, content development, and social media
Experience managing brand voice across platforms like Instagram, TikTok, YouTube, Pinterest, and emerging channels
Skills in managing influencer, brand-friendly, and ambassador programs
Proficiency in content approvals, product seeding, product priority mapping, and campaign planning
Experience partnering with internal teams and external agencies
Ability to track performance using UTMs, custom codes, platform insights, and generate dashboards
Skills in evolving and refining testing strategies
Capability to own day-to-day content calendars across multiple platforms (TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest)
Experience briefing, creating, and publishing content
Proficiency in tracking performance metrics (e.g., click-through and engagement rates) and optimizing based on learnings
Ability to build weekly and monthly reporting with performance storytelling
Leadership in content testing studio strategy for paid social performance
Skills in generating new concepts and creative variations for conversion

Responsibilities

Manage and grow Bombas’ strategy for and network of brand-friendly influencers, ambassadors, and content creators (40%)
Serve as the day-to-day owner of the influencer program, including content approvals, product seeding, product priority mapping, and campaign planning
Partner with internal teams and external agencies to streamline execution and ensure consistency across all touchpoints
Track performance through UTMs, custom codes, and platform insights; generate dashboards and optimize based on results
Evolve and refine testing strategies in collaboration with Growth, including what content gets tested and where it drives
Own the day-to-day content calendar across TikTok, TikTok Shop, Instagram, YouTube, Strava, Pinterest, and emerging channels (30%)
Brief, create, and publish content across brand and campaign moments, partnering closely with Creative, Copy, and Product teams
Track performance metrics weekly, including click-through and engagement rates, and translate learnings into optimizations
Maintain platform-specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas
Build weekly and monthly reporting for leadership, with attention to performance storytelling
Lead the strategy and methodology for a content testing studio focused on paid social performance (20%)
Continuously generate new concepts and creative variations designed to drive conversion
Collaborate with internal and external production, art, copy, and growth partners

Skills

Brand Marketing

Content Marketing

Social Media

Influencer Marketing

Analytics

Bombas

Sells comfortable socks with donation model

About Bombas

Bombas creates comfortable socks and apparel while also making a social impact through its one-for-one business model. For every item purchased, Bombas donates a similar item to someone in need, addressing the high demand for socks in homeless shelters. The company offers a variety of products for men, women, and children, including socks, slippers, and other apparel, primarily through its e-commerce platform, bombas.com. Bombas stands out from competitors by combining high-quality, comfortable products with a strong commitment to social good, which fosters brand loyalty among socially conscious consumers. Additionally, Bombas has launched special collections, such as the Black Hive Collection, to celebrate Black excellence and support the contributions of Black creators. The goal of Bombas is to provide comfort to customers while also helping those less fortunate through their donations.

New York City, New YorkHeadquarters

2013Year Founded

$149MTotal Funding

LATE_VCCompany Stage

Social Impact, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Parental Leave

Unlimited Paid Time Off

Paid Vacation

Phone/Internet Stipend

Wellness Program

Company Equity

Risks

Increased competition from similar socially responsible brands may dilute Bombas' uniqueness.

Expansion into slides and sandals could confuse consumers about Bombas' core identity.

Rising material costs may impact profit margins due to their donation commitment.

Differentiation

Bombas operates a one-for-one business model, donating socks for each pair sold.

The company collaborates with popular brands, like Disney, for unique product collections.

Bombas focuses on comfort and social impact, appealing to socially conscious consumers.

Upsides

Recent $70 million equity investment supports product line expansion and market entry.

Seasonal collections, like the Essential Fall Edit, drive sales and customer excitement.

Digital advertising innovations in NYC raise brand awareness and engage urban consumers.

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