Senior Manager, Acquisition Marketing at Turo

Toronto, Ontario, Canada

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CA$120,000 – CA$140,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Transportation, Sharing EconomyIndustries

Requirements

7+ years of managing paid acquisition campaigns at a high-growth company across a wide range of web and mobile app channels
2+ years of management experience leading highly efficient acquisition teams
Track record of optimizing multi-million dollar paid social campaigns with specific ROI and payback period targets
Expert at scaling and assessing SEM campaigns
Proficient at navigating a BI data platform such as Tableau or DOMO
Strong critical thinking mindset while at the same time action-oriented so that you can anticipate and quickly adapt campaigns based on trends
Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
Preferably have SQL experience that allows you to translate raw data into insights for further campaign optimization

Responsibilities

Lead the overall paid efforts, including strategy, tracking/measurement, reporting, and optimization
Develop and execute campaigns to fuel new user growth across channels, such as OTAs (online travel aggregators), and social media platforms
Partner with the centralized paid search team to oversee and drive accountability over paid search channels performance (Google, Microsoft, Apple)
Analyze and report on campaign performance using advanced ROI and cohort analysis
Partner closely with Data teams to measure the incrementality of our acquisition initiatives and establish a regular reporting cadence on customers acquired, ROAS, and payback period by channel
Uncover new performance marketing opportunities through existing and new channels, and develop a plan to test and validate the effectiveness
Track progress towards spending and performance targets per channel daily and share with marketing leadership
Allocate funds from a multi-million dollar marketing budget to optimize the acquisition channel mix
Manage and develop an acquisition marketer

Skills

Key technologies and capabilities for this role

Acquisition MarketingPaid SearchGoogle AdsMicrosoft AdsApple Search AdsSocial Media MarketingROI AnalysisCohort AnalysisROASCampaign OptimizationMedia Budget ManagementPerformance Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Senior Manager, Acquisition Marketing role?

The salary is $120,000 - $140,000 CAD annually.

Is this position remote or onsite?

The position is onsite in Toronto, Canada.

What skills and experience are required for this role?

Candidates need 7+ years managing paid acquisition campaigns across web and mobile channels, 2+ years of management experience, expertise in scaling SEM and paid social campaigns with ROI targets, proficiency in BI tools like Tableau or DOMO, strong analytical skills, and preferably SQL experience.

What is the team structure like for this role?

You will manage and develop an acquisition marketer while working closely with central marketing, international marketing, analytics, finance, brand, business development, and engineering teams.

What makes a strong candidate for this position?

A strong candidate has a proven track record of scaling multi-million dollar media budgets, building high-performing acquisition teams, and implementing cutting-edge marketing tech, combined with strong critical thinking and action-oriented analytical skills.

Turo

Peer-to-peer car sharing platform for rentals

About Turo

Turo operates in the peer-to-peer car sharing market, allowing private car owners to rent out their vehicles to others. Car owners can list their vehicles on Turo’s platform, where they set their own rental prices and availability. Renters can browse these listings, select a vehicle that meets their needs, and book it for a specific time. Turo facilitates the transaction by providing insurance coverage and customer support, ensuring a smooth experience for both car owners and renters. The company earns revenue by taking a percentage of the rental fee, which aligns its interests with those of its users. Turo stands out from competitors by offering a diverse range of vehicles, including everyday cars, luxury, and specialty options. The goal of Turo is to provide a flexible and cost-effective alternative to traditional car rental services, leveraging the sharing economy to connect car owners with renters.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$451.3MTotal Funding

POST_IPO_EQUITYCompany Stage

Automotive & Transportation, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Negative incidents involving rented vehicles could damage Turo's reputation.

New competitors like ZEV co-op could capture market share with eco-friendly models.

Market volatility could impact Turo's IPO plans and investor confidence.

Differentiation

Turo offers a wide variety of vehicles, from everyday to luxury models.

The platform provides a cost-effective alternative to traditional car rental services.

Turo's commission-based model aligns its interests with users' successful transactions.

Upsides

Turo's partnership with United Airlines enhances customer acquisition and retention.

Expansion in Australia indicates potential for further international market penetration.

Winning the unitQ Quality Excellence Award highlights Turo's commitment to customer experience.

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