Account Based Marketing Manager
PersonaSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, Privacy, Security, AI GovernanceIndustries
Requirements
- 8–10+ years of SaaS marketing experience, with at least 5 years in ABM roles
- Proven success building and scaling ABM programs with measurable pipeline impact
- Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
- Experience presenting to executive stakeholders and translating complex data into actionable insights
- Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
- Strategic thinker with a hands-on approach and a bias for action
- Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously
Responsibilities
- Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
- Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
- Co-own demand generation for ABM—both inbound and outbound—for multiple product lines and buying centers
- Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
- Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
- Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
- Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
- Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
- Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
- Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for this Senior Manager, Account Based Marketing role?
The role requires 8–10+ years of SaaS marketing experience, with at least 5 years specifically in ABM roles.
What technical skills or tools are needed for this position?
Strong proficiency with ABM tech stacks such as 6sense, Salesforce, and custom content platforms is required.
Is this role remote or does it require office presence?
This information is not specified in the job description.
What is the salary or compensation for this position?
This information is not specified in the job description.
What makes a strong candidate for this ABM Senior Manager role?
A strong candidate has proven success building and scaling ABM programs with measurable pipeline impact, experience presenting to executives, and the ability to manage cross-functional initiatives as a strategic thinker with a hands-on approach.
OneTrust
Data privacy and governance management platform
About OneTrust
OneTrust provides a platform that assists businesses in managing their data privacy, governance, risk, and compliance needs. The platform helps organizations visualize and control their data, addressing the challenge of 'data sprawl' by tracking what data they have, where it is stored, and how it is used. This is crucial for ensuring compliance with various laws and regulations regarding data usage and customer privacy. OneTrust serves a wide range of businesses, from small companies to large enterprises, all of which need to handle data responsibly. The company operates on a subscription model, where clients pay a recurring fee based on their size and data management needs. OneTrust's goal is to empower businesses to use data ethically while maintaining compliance with legal standards.
Atlanta, GeorgiaHeadquarters
2016Year Founded
$1,089.5MTotal Funding
LATE_VCCompany Stage
Data & Analytics, Enterprise Software, CybersecurityIndustries
1,001-5,000Employees
Benefits
Health Insurance
Unlimited Paid Time Off
Stock Options
Performance Bonus
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Professional Development Budget
Risks
Emerging privacy tech startups may erode OneTrust's market share.
Rapid AI technology evolution could outpace OneTrust's platform capabilities.
Over-reliance on partnerships may expose OneTrust to performance risks.
Differentiation
OneTrust offers a comprehensive platform for data privacy and governance management.
The platform automates compliance with global data privacy regulations, reducing manual efforts.
OneTrust's integration with IAB Diligence Platform enhances its advertising compliance capabilities.
Upsides
Growing demand for AI governance tools boosts OneTrust's market potential.
Partnerships with cloud providers like Microsoft Azure expand platform accessibility.
Increasing complexity of global data privacy regulations drives demand for OneTrust's solutions.
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