Senior Lifecycle Marketing Specialist

About Roofr

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

The Role

Roofr is seeking a Sr. Lifecycle Marketing Specialist to drive revenue growth. Reporting to the Senior Lifecycle Marketing Manager, you’ll collaborate with internal teams to build and optimize multi-channel campaigns that deliver the right message at the right moment.

As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, SDR sequences, drip flows, and more, supporting the customer journey from acquisition to activation, retention, and expansion. You’ll work cross-functionally with Revenue Ops, Growth, Product Marketing, and Performance teams to ensure campaigns are deeply segmented, data-driven, and aligned with key business goals.

What You’ll Get to Do

• Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements.
• Identify trends, gaps, and behavior‑based triggers in the customer lifecycle; collaborate with marketing and revenue teams to launch funnel-specific campaigns (top, middle, bottom).
• Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, SDR sequences, drip flows, re‑engagement, and experimental landing pages. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
• Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
• Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
• Own campaign reporting and analytics, using tools like HubSpot, Amplitude, GA4, and Pendo, and monitor key lifecycle metrics (activation, engagement, retention, upsell) to uncover where lifecycle marketing can drive impact.

What You’ll Bring to the Role

• 3+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment (ideally PLG).
• Demonstrated success designing, launching, and optimizing cross-channel customer journeys.
• Hands-on experience