Senior Lifecycle Marketing Specialist

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CRM Software, SaaS, Construction TechnologyIndustries

Requirements

Candidates should have at least 3 years of experience in lifecycle marketing, email marketing, or marketing operations/automation within a startup SaaS environment, ideally PLG. Demonstrated success in designing, launching, and optimizing cross-channel customer journeys is required. Experience with HubSpot, Amplitude, GA4, and Pendo is also needed.

Responsibilities

The Senior Lifecycle Marketing Specialist will drive revenue growth by building and optimizing multi-channel campaigns across email, SMS, and in-app messaging to support the customer journey from acquisition to expansion. They will identify trends and triggers in the customer lifecycle to launch funnel-specific campaigns, collaborate with internal teams on messaging and creative assets, and own campaign reporting and analytics to monitor key lifecycle metrics.

Skills

Lifecycle Marketing

CRM

Revenue Growth

Customer Feedback

Product Development

Sales Tools

Digital Sales Proposals

Payments

Material Ordering

Marketing Strategy

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$42.6MTotal Funding

SERIES_ACompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

51-200Employees

Benefits

Medical, dental & vision insurance

Remote first with support for autonomous work

1 Friday off per month

Company wide paid shutdown between Christmas and New Years

Flexible and unlimited time off

12 annual holidays

Learning & development opportunities

Monthly co-working space reimbursement

Home office setup & reimbursement

2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.

Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.

Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.

Roofr's platform offers professional proposals with client signature capture, streamlining approvals.

Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.

Partnership with CertainTeed enhances Roofr's market reach and contractor support.

Integration with CompanyCam improves project management and digital sales solutions.

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