Senior Lifecycle Marketing Manager at Front

San Francisco, California, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years in B2B SaaS lifecycle/retention marketing with demonstrated impact on churn and expansion revenue
Deep expertise with marketing automation (HubSpot, Outreach, Optimizely, or similar) and channel orchestration across email & in-app
Comfortable leveraging AI tools to personalize at scale
Analytical horsepower: comfortable with data analysis via BI tools and partnering with data science for predictive modeling
Proven track record designing and running experiments that deliver measurable results
Strong cross-functional leadership collaborating with Product, PMM, CS, Sales, and RevOps
Exceptional written communication and storytelling skills; able to craft persona-based messaging that drives action

Responsibilities

Strategy, execution, and continuous optimization of global lifecycle programs, from optimizing the new customer acquisition funnel through onboarding and adoption through renewal and expansion for and sales-assisted motions
Diagnose the new customer prospect funnel and find opportunities to increase conversion rates and improve funnel velocity
Diagnose churn drivers and design targeted win-back & retention plays
Increase feature & add-on adoption for both new business and existing business by surfacing the right value propositions at the right time
Unlock expansion revenue via upsell and cross-sell journeys tailored to account context
Measure and communicate impact on pipeline, conversion rates, and win rates on the new customer side, and on the existing customer side, churn, NRR, feature engagement, and customer sentiment
Partner with the Data Team to build dashboards and cohort models that reveal conversion patterns, churn patterns, health scores, and add-on propensity
Conduct qualitative research (surveys, interviews, usage data deep-dives) to identify “moments of risk” In both the new customer acquisition funnel and existing customers approaching renewal
Architect automated, omni-channel journeys that address risk signals and guide customers to value moments
Own testing roadmap (A/B, multivariate, hold-outs) and launch experiments in HubSpot & Front’s internal tooling
Build playbooks that promote premium add-ons and seat expansion based on behavioral triggers, persona, and ICP alignment
Align with Sales & CS on integrated campaigns and enablement
Define leading and lagging metrics (MQL/SQL SAO conversion rate, logo churn %, NRR, Expansion ARR, feature adoption, NPS)
Iterate quickly to scale high-performing programs and sunset under-performers

Skills

Front

Communication hub for customer relationship management

About Front

Front is a communication hub that helps businesses improve their customer relationships by providing tools for quick and personal responses to inquiries. It organizes messages from various channels, enhances team collaboration, and improves response times, making it especially useful for industries like professional services and B2B technology. The company operates on a subscription-based model, allowing it to offer scalable solutions for both small and large businesses. Front's goal is to empower companies to enhance their customer interactions through efficient communication.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$197.8MTotal Funding

SERIES_DCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Competitive compensation - We offer compensation that matches the top talent we hire

Healthcare - We take care of your premiums for medical, dental, and vision

Flexible PTO - Take time to recharge so you can bring your best self to work

401(K) - Invest in your future by saving for retirement

Parental leave - Paid time off for birthing and non-birthing parents alike

Volunteer time off - Take time to give back to our communities

Commuter benefits - Flexible options to make getting to work a little easier

Wellness benefits - We help you prioritize your physical and mental wellness

Risks

Integration with Tai Software may face operational inefficiencies if not managed well.

Cultural clashes from Idiomatic acquisition could affect employee morale and productivity.

Public bug bounty program might expose vulnerabilities if not properly managed.

Differentiation

Front integrates AI to enhance customer insights and personalize communications.

The platform supports diverse industries, from financial services to travel.

Front's subscription model offers scalable solutions for businesses of all sizes.

Upsides

Acquisition of Idiomatic enhances AI capabilities for customer conversation insights.

Partnership with Tai Software boosts operations in the freight broker industry.

Series D funding at $1.7B valuation strengthens financial position and growth potential.

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