[Remote] Senior Lifecycle Marketing Manager at Paytient

Columbia, Missouri, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthtech, FintechIndustries

Requirements

7+ years of progressive B2B marketing with a strong track record of delivering revenue growth through demand generation and digital marketing, ideally in a high-growth startup environment
Experience in a complex industry such as healthcare, FinTech, SaaS or benefits is a plus

Responsibilities

Design and implement an end-to-end demand generation strategy that directly and demonstrably delivers on business goals and objectives
Leverage and integrate multi-channel tactics including email, paid media, content marketing, social, webinars, and events to drive maximum engagement and conversion
Develop buyer personas and craft simple, disruptive messaging that resonates with them throughout the buyer journey
Collaborate with sales, partner team and leadership to align campaigns with go-to-market strategies
Refine strategies based on data-driven insights, ensuring consistent optimization of resources and ROI
Define, monitor, and manage the critical metrics that ensure we are on track to exceed our committed pipeline and revenue goals
Plan, execute, and relentlessly optimize increasingly personalized campaigns and workflows across all digital channels
Partner with creative team to produce bold, on-brand messaging and assets that make Paytient stand out in an increasingly fragmented benefits marketplace
Implement A/B testing frameworks and make real-time adjustments to constantly improve lead quality and ROI
Identify and apply AI and advanced automation tools to improve productivity and campaign performance
Manage the demand generation budget, focusing on growth, efficiency and creativity to maximize impact with limited resources
Coordinate with external vendors, freelancers, or agencies to extend capacity as business needs dictate

Skills

Key technologies and capabilities for this role

Lifecycle MarketingMarketing StrategyCampaign PlanningPipeline GenerationRevenue GrowthCross-Functional LeadershipMarketing AutomationChannel ManagementDemand Generation

Questions & Answers

Common questions about this position

What compensation or salary is offered for the Senior Lifecycle Marketing Manager role?

This information is not specified in the job description.

Is this Senior Lifecycle Marketing Manager position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Senior Lifecycle Marketing Manager role?

The role requires expertise in designing end-to-end demand generation strategies, leveraging multi-channel tactics like email, paid media, content marketing, social, webinars, and events, campaign management with data-driven optimization, and collaboration with sales and leadership teams.

What is the company culture like at Paytient?

Paytient seeks passionate, collaborative builders who thrive in high-octane, early-stage companies delivering meaningful healthcare solutions, emphasizing a mission to make care more accessible and affordable.

What makes a strong candidate for the Senior Lifecycle Marketing Manager position?

Strong candidates are self-starters who love building new capabilities for revenue growth in early-stage companies, acting as strategic challengers and executional powerhouses with precision in managing multiple channels.

Paytient

Platform for managing out-of-pocket medical expenses

About Paytient

Paytient provides a platform that helps employees manage their out-of-pocket medical expenses more effectively. The service integrates with existing payroll systems, allowing employees to set up flexible payment plans for their medical costs. This means that instead of paying for healthcare expenses all at once, employees can spread the payments over time, making it easier to afford necessary treatments and medications. Paytient differentiates itself from competitors by focusing on partnerships with employers and insurers to offer this benefit as part of health plans, which enhances employee satisfaction and retention. The goal of Paytient is to reduce the financial burden of healthcare costs, ultimately improving employee well-being and productivity.

Columbia, MissouriHeadquarters

2018Year Founded

$35.9MTotal Funding

DEBTCompany Stage

Fintech, Financial Services, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Stock Options

Risks

Increased competition from fintech companies threatens Paytient's market share.

Regulatory scrutiny may lead to stricter compliance requirements for Paytient.

Economic downturns could reduce employer spending on benefits, impacting Paytient's revenue.

Differentiation

Paytient offers Health Payment Accounts integrated with commercial and Medicare plans.

The company partners with major employers like Anthem and Cigna for healthcare payment solutions.

Paytient's platform integrates with payroll systems for flexible medical expense payments.

Upsides

Digital health wallets adoption aligns with Paytient's payment flexibility mission.

Embedded finance in healthcare enhances user experience, benefiting Paytient's integration efforts.

Employers' focus on financial wellness benefits boosts demand for Paytient's services.

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