[Remote] Senior Data Analyst- Marketing and Demand Gen at Runwise

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Climate Tech, SoftwareIndustries

Requirements

3+ years of marketing / demand generation / growth analytics experience
Strong SQL skills for querying, joining, aggregating, etc
Advanced proficiency in Excel / Google Sheets
Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders
Comfort working in ambiguity, with evolving models and data constraints
Excellent communication skills, ability to present to leadership

Responsibilities

Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI)
Perform analysis on marketing campaigns (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities
Model, forecast, and report on demand gen pipeline, attribution, and budget allocation
Monitor funnel metrics and lead quality, iterate to improve conversion rates
Segment audiences and perform cohort analyses to inform personalization, experimentation, and retention strategies
Design and support A/B tests, attribution models, multi-touch models, incrementality, and holdout experiments
Collaborate cross-functionally to embed data-driven decision making across marketing, growth, and sales
Define and standardize key definitions, metrics, and data governance to ensure alignment and consistency

Skills

Data Analysis

Dashboarding

Reporting

Marketing Analytics

Campaign Analysis

Demand Generation

A/B Testing

Attribution Modeling

Cohort Analysis

Data Governance

SQL

Runwise

Optimizes building heating systems with software

About Runwise

Runwise optimizes heating systems in buildings using a wireless control, sensor network, and software platform. It serves residential, commercial, and industrial property owners by helping them reduce heating costs, enhance comfort, and lower carbon emissions. The platform integrates with any centrally heated building, offering real-time monitoring and alerts that allow property managers to quickly identify and fix issues. This proactive approach not only saves money but also reduces the workload for building operators. Runwise operates on a subscription model, providing clients access to its features while also enabling them to earn utility rebates through improved energy efficiency. The company emphasizes customer support with 24/7 assistance, ensuring clients receive immediate help. Runwise aims to provide a smarter way to manage heating systems, delivering financial savings, increased comfort, and environmental benefits.

New York City, New YorkHeadquarters

2010Year Founded

$45MTotal Funding

EARLY_VCCompany Stage

Energy, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Paid Parental Leave

Flexible Paid Time Off

Commuter Benefits

401K

Company paid life insurance

Voluntary supplemental life insurance

Hybrid Work Options

Summer Fridays

Employee Resource Groups

Monthly L&D Series

Risks

Emerging startups in smart building tech could threaten Runwise's market share.

Potential cybersecurity vulnerabilities in wireless systems pose risks to client trust.

Economic downturns may reduce property owners' investment in new technologies.

Differentiation

Runwise offers a unique wireless control and sensor network for heating systems.

The platform provides real-time monitoring and alerts for efficient building management.

Runwise's subscription model includes potential utility rebates for energy efficiency improvements.

Upsides

Runwise raised $19M in Series A funding, boosting its growth potential.

Recognition as a Top ProNet Partner in 2023 enhances Runwise's industry credibility.

Growing demand for energy-efficient solutions supports Runwise's market expansion.

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