Senior Lifecycle Marketing Manager at Goodnotes

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EdTech, SaaSIndustries

Requirements

8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions
Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Responsibilities

Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes
Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics
Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel
Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies

Skills

Key technologies and capabilities for this role

Lifecycle MarketingCRMCampaign ManagementUser SegmentationOnboardingEngagementRetentionMonetizationChurn PreventionReactivationData-Driven MarketingA/B Testing

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This is a role on a distributed Growth Marketing team across Europe and Asia.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills and experience are required for this Senior Lifecycle Marketing Manager role?

Proven experience running lifecycle campaigns end-to-end from planning to iteration, cross-functional project management with teams like Product and Engineering, multichannel communication management (email, push, in-app), A/B testing and optimization, and analyzing user trends with dashboard building.

What are Goodnotes' company values and team culture like?

Goodnotes values include Dream big, Build great things, Operate as an owner, Win like a sports team, Learn and grow fast, Share our passion, and Be user obsessed. The team is talented and distributed across Europe and Asia, collaborative with marketers, engineers, product managers, and designers, focused on user growth and retention.

What makes a strong candidate for this role?

A strong candidate is data-driven, strategic, excited about lifecycle strategy execution, cross-functional collaboration, multichannel operations, experimentation, and deriving insights from user and revenue data to improve retention and monetization.