Senior Lifecycle and Retention Strategist at Dollar Shave Club

Durham, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, E-commerce, Direct-to-ConsumerIndustries

Requirements

8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
Experience with large scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
Klaviyo or equivalent ESP experience required
Strong collaboration skills with the ability to mentor and influence team members
Excellent cross-functional collaboration skills
Deep analytical capabilities with experience with data analysis
Ability to derive actionable insights from large and complex data sets
Familiarity with marketing, e-commerce, and payment processing technologies
Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
Bachelor’s degree, preferably in Marketing, Engineering or Computer Science

Responsibilities

Develop strategies to increase subscriber retention and reactivate dormant accounts
Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
Own key retention KPIs such as churn, retention, payment success
Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product-specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
Build and strengthen cross-functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
Create targeted lifecycle campaigns that delight customers at every stage, turning first-time buyers into lifelong loyal customers
Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
Act as business owner in all retention journey evolution together with Product and Tech teams
Assess and own retention policies, next best action and programs with the active subscriber base

Skills

subscriber retention

churn reduction

customer data analysis

consumer insights

cohort analysis

KPI management

reactivation programs

digital product roadmap

retention strategies

revenue growth

subscriber engagement

Dollar Shave Club

Subscription service for grooming products

About Dollar Shave Club

Dollar Shave Club offers a subscription service for grooming products, focusing mainly on razors and shaving supplies. Customers can sign up to receive regular deliveries of high-quality razors, shaving creams, and other personal care items at an affordable price. The subscription model allows users to bypass traditional retail stores, making it convenient to maintain their grooming needs. Unlike many competitors, Dollar Shave Club emphasizes a direct-to-consumer approach, which helps keep costs down and provides a more personalized shopping experience. The company's goal is to make grooming accessible and affordable while maintaining a fun and engaging brand presence.

Marina del Rey, CaliforniaHeadquarters

2011Year Founded

$232MTotal Funding

ACQUISITIONCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees