Senior Growth Strategist, Apps at System1

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Consumer ProductsIndustries

Requirements

5-7 years experience driving growth for early-stage consumer products or startups
Deep, hands-on experience owning performance and spend in at least one major buying platform (e.g., Meta, Google Ads, TikTok, or programmatic)
Deep understanding of ad platform mechanics across Search, GDN, Social, Video, and Native
Strong technical skills — comfortable working with tracking pixels, APIs, scripts, and analytics tools
Proven track record of taking a product from 0→1, finding breakout opportunities, and scaling them into meaningful revenue
Obsessed with experimentation and able to manage rapid test-and-learn cycles, sharing results with high levels of leadership across multiple products
Creative, analytical, and adaptable — able to move seamlessly from strategy to execution
Ability to work onsite at headquarters in Los Angeles, CA

Responsibilities

Build and execute go-to-market growth strategies for early-stage products
Identify, validate, and scale high-impact acquisition channels, audiences, and creative angles
Launch and manage campaigns across Search, GDN, Meta, TikTok, YouTube, Native, and other paid platforms
Develop and run structured experiments to test messaging, funnels, and targeting hypotheses
Work directly with engineers or code yourself to wire up analytics, attribution, and conversion tracking (e.g., GA4, Mobile Measurement Partners (MMPs), Amplitude, etc.)
Analyze performance data and rapidly iterate on creative, targeting, landing pages, and funnel flows
Create and manage short-form video ads and other creative assets that drive conversions
Frequently collaborate cross-functionally with leadership, product managers, and engineering leads to align growth efforts with product evolution

Skills

performance marketing

GA4

MMPs

Amplitude

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Native Ads

attribution

conversion tracking

analytics

A/B testing

video ads

growth hacking

System1

Builds online brands using data science

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters

2013Year Founded

$262.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.

Ad-blocking technologies could reduce System1's advertising revenue.

Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.

The company offers privacy-friendly products, meeting growing consumer demand for data privacy.

System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.

System1's AI-driven marketing tools enhance customer engagement and personalization.

The expansion of subscription-based models offers a steady revenue stream for System1.

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