[Remote] Senior Growth Marketing Manager, Paid Search at EarnIn

United States

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$145,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

Candidates should have 7+ years of experience in growth or performance marketing, with a strong focus on Paid Search and mobile acquisition. Proven success running high-budget campaigns across Google Ads, Apple Search Ads, UAC, and Performance Max is required. The ideal candidate is data-savvy, comfortable owning A/B testing frameworks and experimentation pipelines, and possesses strong collaborative and communication skills for cross-functional work. Proficiency in SQL is a plus, and a background in fintech, consumer apps, or mission-driven startups is considered a bonus.

Responsibilities

The Senior Growth Marketing Manager will develop and manage paid acquisition campaigns across Google Paid Search, ASA, UAC, and Performance Max, aiming to hit monthly volume and efficiency goals through hypothesis testing, data analysis, and tactic refinement. This role involves conducting keyword research, competitive analysis, and audience segmentation. The manager will partner with product, analytics, finance, and creative teams to optimize campaigns and inform company-wide growth decisions, drive post-campaign analysis and continual experimentation to uncover growth levers, and identify and explore opportunities in emerging channels like display, social, and video.

Skills

Paid Search

SEM

Google Paid Search

UAC

Apple Search Ads

ASA

Performance Max

Data Analysis

Budget Management

Campaign Execution

Keyword Research

Competitive Analysis

Audience Segmentation

Growth Marketing

Problem-Solving

Data-Driven

EarnIn

Provides early wage access without fees

About EarnIn

Earnin allows individuals to access their earned wages before payday without any fees or interest. Users can cash out a portion of their earnings and benefit from features like the "Balance Shield," which helps maintain their bank account balance. Unlike traditional financial institutions, Earnin operates on a model where users choose how much to pay for the service, fostering a community-driven approach. The company's goal is to create a fairer financial system that prioritizes accessibility and mutual support.

Palo Alto, CaliforniaHeadquarters

2012Year Founded

$184.9MTotal Funding

SERIES_CCompany Stage

FintechIndustries

201-500Employees

Benefits

Life in balance - Ten company holidays and flexible time off so you can rest and recharge when you need it most. With pay, no catch.

Family matters - When your family grows, we want your focus on them. Our generous parental leave policy and wellness funds make it easy to put yourself and loved ones first.

Learn & grow - A commitment to career development that includes regular training for team members and managers alike, 360 feedback, and an annual stipend for growth opportunities.

Company culture - Employee Resource Groups provide growth opportunities and allow you to create the company you want to work at (more on that below).

Health & wellness - Flexible healthcare options across medical, dental, and vision—and a free Employee Assistance program offering mental health resources and legal advice.

Save & support - Includes Earnin’s 401(K) and FSA plans with tax advantages for retirement, healthcare, and dependent care expenses.

Risks

Legal challenges from deceptive lending allegations could harm Earnin's reputation.

Increased competition in early wage access may impact Earnin's market share.

Reliance on voluntary contributions may not sustain long-term revenue.

Differentiation

Earnin offers fee-free early wage access, unlike traditional payday loans.

Users choose their payment amount, fostering a community-driven financial model.

Balance Shield feature provides automatic deposits to prevent overdrafts.

Upsides

Earnin has facilitated over $15 billion in earnings access since 2013.

Recognition as Best Payments App highlights Earnin's fintech innovation.

Partnerships with gig platforms could expand Earnin's user base.

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