[Remote] Growth Marketing Lead at Imprint

Remote

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$150,000 – $200,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

3+ years in acquisition/growth marketing—preferably in consumer credit, fintech, or financial services
Demonstrated ability to analyze acquisition data, identify key levers, assess source quality, and deliver data-driven recommendations
Hands-on experience optimizing paid and partner channels for both quality and scale
Track record of identifying and launching new acquisition channels or capabilities
Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred)
Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar)
Comfort operating in a fast-paced, data-first environment, collaborating across teams to drive measurable impact
Clear communicator who can distill data into insights and actions
Experience leading cross-functional initiatives with a high degree of complexity
Knowledge of A/B testing frameworks (bonus)

Responsibilities

Develop and execute customer acquisition campaigns across paid, owned, and partnership channels (digital, affiliate, direct mail, etc.) focused on credit card customers
Stand up new acquisition channels, tactics, and capabilities to drive growth, diversify reach, and enhance marketing agility & precision
Evaluate and manage existing acquisition sources for efficiency and ROI
Lead tests to validate new channels, creative, and targeting strategies
Analyze acquisition results by customer profile, funnel stage, and source quality to identify opportunities to improve CAC/conversion and how to scale effectively
Use SQL (Snowflake) to query and analyze performance data, segment customers, and generate actionable insights to guide testing, optimization, and scaling decisions
Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics
Own reporting and optimization cadence, communicating results and recommendations to cross-functional stakeholders

Skills

Key technologies and capabilities for this role

Growth MarketingCustomer AcquisitionData AnalysisChannel OptimizationA/B TestingLifecycle MarketingPersonalized CommunicationsCustomer Journey OptimizationCross-Functional CollaborationTargeting Strategies

Questions & Answers

Common questions about this position

What is the salary range for the Growth Marketing Lead position?

The salary range is $150K - $200K.

Is this role remote?

Yes, the position is fully remote.

What key skills are required for this role?

Key skills include experience with customer acquisition campaigns across channels, SQL proficiency (specifically Snowflake) for querying and analyzing data, and the ability to analyze results for optimization and scaling.

What is the company culture like at Imprint?

Imprint fosters a fast-paced environment where you work to solve hard problems and make real impact, with a marketing team focused on innovative strategies, data-driven optimization, and close collaboration with cross-functional teams and partners to hit ambitious growth targets.

What makes a strong candidate for this Growth Marketing Lead role?

Strong candidates blend creative strategy with technical rigor, have experience standing up new acquisition channels, leading tests, and using data like SQL to drive decisions, and excel at cross-functional collaboration to optimize growth.

Imprint

Designs and manages co-branded credit card programs

About Imprint

Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.

New York City, New YorkHeadquarters

2020Year Founded

$197.5MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Competitive compensation and equity packages

Leading configured work computers of your choice

Unlimited vacation policy

Fully covered, high-quality healthcare including fully covered dependent coverage

Additional health coverage includes access to One Medical and option to enroll in an FSA

16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

An understanding that successful remote work requires flexibility and an appreciation for asynchronous work

Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks

Risks

Increased competition from traditional issuers adopting fintech innovations.

Potential regulatory scrutiny could increase compliance costs for Imprint.

Economic downturns may reduce transaction volumes and Imprint's revenue.

Differentiation

Imprint launches co-branded credit card programs in just three months.

Imprint offers tailored rewards programs for each brand's specific needs.

Imprint provides 'white-glove treatment' customer service to all cardholders.

Upsides

Imprint raised $75M in Series C funding to fuel innovation.

Increased consumer interest in digital wallets boosts demand for Imprint's solutions.

Partnerships with traditional banks expand Imprint's co-branded card opportunities.

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