[Remote] Growth Marketing Lead at Imprint

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

3+ years of experience in acquisition/growth marketing
Analytical mindset with ability to analyze acquisition data
Experience optimizing paid and partner channels for quality and scale
Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred)
Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar)
Ability to operate in a fast-paced, data-first environment
Experience leading cross-functional initiatives with high complexity

Responsibilities

Develop and execute customer acquisition campaigns across paid, owned, and partnership channels
Stand up new acquisition channels, tactics, and capabilities to drive growth
Evaluate and manage existing acquisition sources for efficiency and ROI
Lead tests to validate new channels, creative, and targeting strategies
Analyze acquisition results by customer profile, funnel stage, and source quality
Use SQL to query and analyze performance data, segment customers, and generate actionable insights
Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics
Own reporting and optimization cadence, communicating results and recommendations to cross-functional stakeholders

Skills

Imprint

Designs and manages co-branded credit card programs

About Imprint

Imprint designs and manages co-branded credit card programs for well-known American brands. By partnering with these brands, Imprint creates credit cards that attract modern consumers, aiming to enhance the value of their partners' customer relationships. The company focuses on increasing metrics such as average spending, shopping frequency, and annual sales for cardholders. Imprint's process is notably faster than traditional credit card issuers, allowing them to launch new programs in about three months instead of the typical 18 months. Additionally, Imprint prioritizes customer service, offering a premium experience to cardholders. The goal of Imprint is to provide brands with effective credit card solutions that drive customer loyalty and sales.

New York City, New YorkHeadquarters

2020Year Founded

$197.5MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Competitive compensation and equity packages

Leading configured work computers of your choice

Unlimited vacation policy

Fully covered, high-quality healthcare including fully covered dependent coverage

Additional health coverage includes access to One Medical and option to enroll in an FSA

16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

An understanding that successful remote work requires flexibility and an appreciation for asynchronous work

Access to industry leading technology across all of our business units — stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Limited edition Imprint Credit Card (no hard pull) for the first 100 team members only. Get 1.5% cash back on all purchases, plus additional perks

Risks

Increased competition from traditional issuers adopting fintech innovations.

Potential regulatory scrutiny could increase compliance costs for Imprint.

Economic downturns may reduce transaction volumes and Imprint's revenue.

Differentiation

Imprint launches co-branded credit card programs in just three months.

Imprint offers tailored rewards programs for each brand's specific needs.

Imprint provides 'white-glove treatment' customer service to all cardholders.

Upsides

Imprint raised $75M in Series C funding to fuel innovation.

Increased consumer interest in digital wallets boosts demand for Imprint's solutions.

Partnerships with traditional banks expand Imprint's co-branded card opportunities.

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