Senior Growth Marketing Manager, Builders at Airtable

San Francisco, California, United States

Airtable Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries

Requirements

  • A growth marketer with 6–8+ years of experience in lifecycle, growth, or demand generation, ideally in a SaaS or PLG environment
  • Skilled in activation and adoption marketing, with a track record of moving users from sign-up to sustained product usage
  • Experienced in running growth experiments with Data teams and analyzing funnel metrics to inform strategy
  • Analytical and data-driven: Skilled at connecting the dots across data sources and turning insights into clear stories that guide strategy and inspire action
  • Strong storyteller who can create content and campaigns that showcase AI-powered use cases and inspire action
  • Highly collaborative, with the ability to work across Product, Community, and Sales to deliver builder impact
  • Comfortable managing multiple programs at once—evergreen campaigns, nurture flows, and live/on-demand education—while keeping a bias for speed and iteration

Responsibilities

  • Own the Builder Journey: Shape the strategy for how builders engage with Airtable, from building inspiring webinars to scalable campaigns that educate and activate
  • Partner closely with Lifecycle and Marketing Operations teams to develop evergreen and triggered campaigns that help builders adopt AI-powered workflows and get more value from Airtable
  • Explore and implement new ways to use marketing tools and automation to encourage adoption, deepen engagement, and deliver more personalized builder experiences
  • Innovate and continuously test new growth channels, tooling, messaging, and creative approaches, ensuring the team stays ahead in a competitive AI landscape
  • Design and test data-driven A/B experimentations to boost builder activation, engagement, and conversion into long-term champions
  • Partner with Product and Data teams to align on activation experimentations, onboarding and education flows, and lead sophistication programs
  • Partner with Product, Product Marketing, Community, and channel teams to align programs with builder needs and ensure a seamless experience
  • Track performance, uncover insights, and double down on what drives meaningful product growth
  • Define and monitor growth KPIs across marketing and digital channels

Skills

Growth Marketing
A/B Testing
Marketing Automation
Campaign Management
Webinars
Lifecycle Marketing
Marketing Operations
Data-Driven Experimentation
AI Workflows
Personalization

Airtable

SaaS platform for workflow and data management

About Airtable

Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

We have your medical, dental, and vision insurance 100% covered (and your dependents covered at 80%)
High deductible health plan available with health savings account contribution
Complimentary One Medical membership for individuals and dependents
Monthly “Lifestyle Wallet” to use for benefits like personal fitness (e.g., gym memberships, fitness equipment, etc.) to pet care to nutrition coaching, and more.
Complimentary mental health support via Modern Health Family planning support (fertility, adoption, and surrogacy)
Flexible and generous time off and sick time benefits
16 weeks of parental leave
Annual Learning & Development wallet to support your career development
Emergency backup care for dependents
Access to financial planning and legal support

Risks

Competition from Notion and Coda threatens Airtable's market share.
AI advancements by competitors may outpace Airtable's innovations.
Reliance on third-party integrations poses potential strategic risks.

Differentiation

Airtable combines spreadsheet and database functionalities for custom app creation.
The platform offers a no-code solution, appealing to non-technical users.
Airtable's tiered pricing caters to a wide range of users and businesses.

Upsides

Growing demand for no-code platforms boosts Airtable's market potential.
Recent AI platform launch aligns with trends in AI-driven project management.
Airtable's integration with IBM enhances its collaborative tool offerings.

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