Senior Growth Marketing Manager at ANYbotics

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Robotics, Energy, Chemicals, Utilities, MiningIndustries

Requirements

5+ years of marketing experience in B2B growth roles
Growth stage startup experience (Series A–C): built campaigns and systems from the ground up for startups and scaleups
Industry experience (implied in asset-heavy industries like energy, chemicals, utilities, mining)
Proficient in at least 2 areas of growth marketing with working knowledge across all core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media

Responsibilities

Set channel strategy and plan campaigns to meet pipeline and revenue goals
Own and manage the Martech Stack (HubSpot, AI outreach and intent data software, Apollo, and future tools); experiment with modern tactics like automated outbound, signal-based campaigns, and ABX personalization
Build the growth marketing function: start as a team of one, supported by contractors/agencies, and hire/manage additional growth marketers as scaling occurs
Collaborate cross-functionally on growth strategy, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels
Execute Account-Driven GTM (ABM/ABX): source data, create account tiers, run personalized and signals-based campaigns
Define KPIs, build full-funnel dashboards, measure/optimize/scale marketing efforts, and report performance to the executive team
Orchestrate campaigns around events (trade shows, roadshows, webinars, partner events), connecting activities before/during/after to pipeline outcomes
Build and run multi-touch lifecycle nurture programs for complex buying committees (awareness through deal acceleration and expansion)
Distribute content (webinars, case studies, thought leadership) across email, social, and ABM plays to target accounts
Optimize website/digital for tracking, routing, personalization, credibility, and conversion for target accounts
Develop account-focused paid media strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement
Own marketing ops: add AI tools and make stack improvements
Define, operationalize, and improve marketing-to-sales handoff, ensuring campaigns translate to opportunities with clear ownership and feedback loops

Skills

Growth Marketing

ABM

ABX

Email Marketing

Lifecycle Marketing

HubSpot

Martech

Full-Funnel Analytics

Event Marketing

Paid Media

Content Distribution

ANYbotics

Develops autonomous robots for industrial inspections

About ANYbotics

ANYbotics specializes in creating autonomous legged robots for industrial inspection. Their main product, ANYmal, is a four-legged robot that can patrol challenging environments to gather and analyze data. This technology is especially useful in industries like oil, gas, and chemicals, where regular inspections are vital for safety and efficiency. ANYbotics serves industrial operators who need to monitor their facilities, offering a solution that is more scalable, safer, and cost-effective than traditional inspection methods. ANYmal can traverse difficult terrains and deliver actionable insights at any time, helping to maximize equipment uptime and minimize operational costs. The company operates in the industrial automation sector, focusing on robotic inspection services, and generates revenue by selling robots and providing ongoing support. The goal of ANYbotics is to enhance safety standards and reduce costs for their clients by automating routine inspection tasks.

Zurich, SwitzerlandHeadquarters

2016Year Founded

$128.7MTotal Funding

LATE_VCCompany Stage

Robotics & Automation, Industrial & ManufacturingIndustries

51-200Employees