Senior Growth Marketing Manager at ANYbotics

Barcelona, Catalonia, Spain

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Robotics, Energy, Chemicals, Utilities, MiningIndustries

Requirements

5+ years of marketing experience in B2B growth roles
Growth stage startup experience (Series A–C): built campaigns and systems from the ground up for startups and scaleups
Industry experience (implied in asset-heavy industries like energy, chemicals, utilities, mining)
Proficient in at least 2 areas of growth marketing with working knowledge across all core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media

Responsibilities

Set channel strategy and plan campaigns to meet pipeline and revenue goals
Own and manage the Martech Stack (HubSpot, AI outreach and intent data software, Apollo, and future tools); experiment with modern tactics like automated outbound, signal-based campaigns, and ABX personalization
Build the growth marketing function: start as a team of one, supported by contractors/agencies, and hire/manage additional growth marketers as scaling occurs
Collaborate cross-functionally on growth strategy, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels
Execute Account-Driven GTM (ABM/ABX): source data, create account tiers, run personalized and signals-based campaigns
Define KPIs, build full-funnel dashboards, measure/optimize/scale marketing efforts, and report performance to the executive team
Orchestrate campaigns around events (trade shows, roadshows, webinars, partner events), connecting activities before/during/after to pipeline outcomes
Build and run multi-touch lifecycle nurture programs for complex buying committees (awareness through deal acceleration and expansion)
Distribute content (webinars, case studies, thought leadership) across email, social, and ABM plays to target accounts
Optimize website/digital for tracking, routing, personalization, credibility, and conversion for target accounts
Develop account-focused paid media strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement
Own marketing ops: add AI tools and make stack improvements
Define, operationalize, and improve marketing-to-sales handoff, ensuring campaigns translate to opportunities with clear ownership and feedback loops

Skills

Key technologies and capabilities for this role

Growth MarketingABMABXEmail MarketingLifecycle MarketingHubSpotMartechFull-Funnel AnalyticsEvent MarketingPaid MediaContent Distribution

Questions & Answers

Common questions about this position

What is the employment type for this role?

The position is an Employee role at 100-80% employment.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for the Senior Growth Marketing Manager role?

Proficiency in at least 2 areas of growth marketing is required, including ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, and Paid Media, along with experience managing the Martech Stack like HubSpot.

What is the company culture like at ANYbotics?

ANYbotics is a fast-growing tech company with a highly talented and motivated team of more than 200+ people working on cutting-edge robot technology, and the marketing team is in build-mode.

What makes a strong candidate for this position?

A strong candidate has experience building and running growth marketing end-to-end, proficiency in key growth areas like ABM/ABX and analytics, and the ability to start as a team of one while scaling the function.

ANYbotics

Develops autonomous robots for industrial inspections

About ANYbotics

ANYbotics specializes in creating autonomous legged robots for industrial inspection. Their main product, ANYmal, is a four-legged robot that can patrol challenging environments to gather and analyze data. This technology is especially useful in industries like oil, gas, and chemicals, where regular inspections are vital for safety and efficiency. ANYbotics serves industrial operators who need to monitor their facilities, offering a solution that is more scalable, safer, and cost-effective than traditional inspection methods. ANYmal can traverse difficult terrains and deliver actionable insights at any time, helping to maximize equipment uptime and minimize operational costs. The company operates in the industrial automation sector, focusing on robotic inspection services, and generates revenue by selling robots and providing ongoing support. The goal of ANYbotics is to enhance safety standards and reduce costs for their clients by automating routine inspection tasks.

Zurich, SwitzerlandHeadquarters

2016Year Founded

$128.7MTotal Funding

LATE_VCCompany Stage

Robotics & Automation, Industrial & ManufacturingIndustries

51-200Employees

Risks

Increased competition from Boston Dynamics threatens ANYbotics' market share.

Rapid AI advancements may render ANYbotics' models obsolete if innovation lags.

US expansion may face regulatory challenges and increased operational costs.

Differentiation

ANYbotics specializes in autonomous legged robots for industrial inspections.

ANYmal robot navigates complex terrains, offering comprehensive facility coverage.

ANYbotics provides end-to-end robotic inspection solutions for hazardous environments.

Upsides

ANYbotics raised $60M for US expansion, enhancing market presence.

Partnerships with Createc and Equans boost technological advancements and market reach.

Growing demand for autonomous inspection robots in hazardous environments benefits ANYbotics.

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