Musixmatch spa

Senior Growth Marketing Manager - Musixmatch Pro

Bologna, Emilia-Romagna, Italy

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Music & Audio, Digital Media & PublishingIndustries

Requirements

Candidates should possess proven experience in Marketing and/or Data/Product Management, with a strong background in analytical and data-driven decision-making, ideally holding a degree in a relevant field. They should demonstrate a passion for digital products and a commitment to quality and customer service, along with familiarity working with Growth, Marketing, Engineering, and Product teams.

Responsibilities

As a Senior Growth Marketing Manager, the individual will be responsible for creating and managing marketing programs focused on user acquisition, activation, and retention, including campaigns, referral programs, and content marketing. They will set and ensure the company achieves specific KPIs in growth-related metrics, track key metrics, identify trends, and provide actionable insights to optimize marketing strategies. The role also involves finding new ways to make products more profitable, determining and monitoring the effects of metrics optimization, cooperating with leadership to implement marketing growth plans, and working closely with various teams to optimize the customer’s journey through the funnel.

Skills

Digital Marketing
User Acquisition
Retention Strategies
Content Marketing
Data Analysis
Growth Hacking
Behavioral Psychology
KPI Optimization
Marketing Campaigns
Customer Journey Optimization

Musixmatch spa

Provides extensive lyrics catalog and services

About Musixmatch spa

Musixmatch provides a platform that allows users to access the world's largest collection of song lyrics. Users can find and enjoy lyrics through mobile apps and web services. The service works by offering a comprehensive lyrics database that can be accessed for free or through premium subscriptions, which provide an ad-free experience and additional features like offline access to lyrics. Musixmatch differentiates itself from competitors by not only serving music lovers but also offering business solutions for artists and publishers to manage and monetize their lyrics. Additionally, it provides APIs for developers to integrate lyrics into their own applications. The goal of Musixmatch is to enhance the music experience for users while supporting artists and publishers in reaching a wider audience and generating revenue.

Key Metrics

London, United KingdomHeadquarters
2010Year Founded
$17.7MTotal Funding
EARLY_VCCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees

Benefits

Beautiful Bologna - We are in the very center of Bologna, a city known for its profound history, amazing Italian local food, and also for being EU Scientific calculation hub.
Flexible Working - We care about a balanced lifestyle so our team performs at their best. You are free to adjust your schedule when needed.
Come Hungry, Get Fueled! - Our kitchen is full of free wholesome food and on Friday we have catered lunch, where the crew comes together to rewind from a hard working week!
Team Spirit - We are a young, talented and fun crew, who love solving problems and working harder, better, faster, stronger. Our team spirit is nothing short of awesome!
Tech Geeks - We love all things technology, that's why we host events focused on AI and ML at our office, where we get our tech groove on.
Sport Sport Sport - From cycling to running, functional training, pilates and yoga - we strongly encourage sports, and yes we also offer sport to our crew members.

Risks

AI-generated lyrics may reduce demand for traditional lyrics databases.
Increased competition from other music data companies threatens Musixmatch's market share.
Strategic investment from TPG may pressure Musixmatch to deliver higher returns.

Differentiation

Musixmatch boasts the world's largest collection of song lyrics.
The company partners with top music publishers like Universal and Sony ATV.
Musixmatch offers APIs for developers to integrate lyrics into third-party applications.

Upsides

Increased demand for AI-generated content creates new service opportunities for Musixmatch.
Strategic investment from TPG provides strong financial backing for technological advancements.
Partnerships with brands like Gucci enhance brand visibility and open new revenue streams.

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