Growth Marketing Manager
Propelus- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should possess proven experience in Marketing and/or Data/Product Management, with a strong background in analytical and data-driven decision-making, ideally holding a degree in a relevant field. They should demonstrate a passion for digital products and a commitment to quality and customer service, along with familiarity working with Growth, Marketing, Engineering, and Product teams.
As a Senior Growth Marketing Manager, the individual will be responsible for creating and managing marketing programs focused on user acquisition, activation, and retention, including campaigns, referral programs, and content marketing. They will set and ensure the company achieves specific KPIs in growth-related metrics, track key metrics, identify trends, and provide actionable insights to optimize marketing strategies. The role also involves finding new ways to make products more profitable, determining and monitoring the effects of metrics optimization, cooperating with leadership to implement marketing growth plans, and working closely with various teams to optimize the customer’s journey through the funnel.
Provides extensive lyrics catalog and services
Musixmatch provides a platform that allows users to access the world's largest collection of song lyrics. Users can find and enjoy lyrics through mobile apps and web services. The service works by offering a comprehensive lyrics database that can be accessed for free or through premium subscriptions, which provide an ad-free experience and additional features like offline access to lyrics. Musixmatch differentiates itself from competitors by not only serving music lovers but also offering business solutions for artists and publishers to manage and monetize their lyrics. Additionally, it provides APIs for developers to integrate lyrics into their own applications. The goal of Musixmatch is to enhance the music experience for users while supporting artists and publishers in reaching a wider audience and generating revenue.